Dear Class of 2017,
As you go on to join your first roles in Public Relations, you’ll be putting to practice a lot of stuff you’ve learned or observed over the last nine months. Over 70 senior communicators (heads of PR consultancies & corporate communications teams), and business owners have shared their experiences and insights with you on what it takes to be a powerful PR professional. And you on your part have been brilliant students absorbing and assimilating these insights.
Read more “A Letter to Class of 2017 of PR School – SCoRe”
Here are certain mantras to be followed by every PR professional. (Based on learnings)
Read more “PR Mantras”
PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the globe and simultaneously doing PR for Public Relations. It was an interactive & engaging weekend with an attendance of over 500 PR stalwarts.
Read more “Dr. Velumani – the storyteller par excellence!”
The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, healthcare, tourism, infrastructure and investment opportunities. Narendra Modi received criticism world-wide.
Read more “Birth of Vibrant Gujarat”
There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies.
Read more “The 30 Top Corporate Communication Teams in India”
My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).
Read more “Cause, effect and the opportunity in it for you”
1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.
Read more “Tips on Storytelling!”
India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms mushroomed in the early to mid-90s and over a dozen got acquired by the global biggies.
Read more “India’s biggest PR firms”
There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is about parties and fun. But there is good news for intelligent girls out there – the reputation of the business of managing reputation is finally changing and people understand that it is a brainy job that cannot be successfully handled by just any person.
Read more “Tips for a Young Woman to be Successful in Public Relations”
Business Development (BD) is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations firms, leads for new businesses are generally brought by the people heading the company or senior members. In others, there is a separate team that works on business development and their sole responsibility is to accomplish their targets.
Read more “New Business Development in PR”
Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the general public. Tackling a crisis can be very challenging and difficult most of the times.
Read more “11 Tips for Crisis Management!”