February 26, 2018

India’s Best Institutes of Public Relations

In the last couple of years we’ve gotten a chance to take a close look at several institutes of public relations in Mumbai, NCR and Bangalore […]
October 2, 2018

Why The CEO is the primary Chief Communications Officer

I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the primary […]
July 26, 2018

Thought leaders are not built overnight

Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 18, 2018

PR must lead the resurgence of constructive debate

Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
July 18, 2018

Sports- A huge opportunity for PR

Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but […]
July 14, 2018

Inspiration or Innovation: What Comes First?

Establishing a brand culture to think differently is at the top of every brand’s priority list. A brand that thinks differently will lead to innovation, and […]
July 13, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018

Putting the Psychology back in PR

The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018

Some basic principles on PR

Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
July 6, 2018

Persona Marketing & Communications – Be a solver not a seller

Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. […]
July 2, 2018

Employees can be great leaders

The world has become competitive, it is not just about competing to get the consumer’s share of attention and wallet, but the competition is also about […]
June 26, 2018

How Public Relations is evolving as a career option

In the last two decades Public Relations as a career choice has come a long way. While some of the things Public Relations focuses on in […]
June 25, 2018

Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]
June 22, 2018

Measuring GREAT because Public Relations is about just that

For as long as we can remember we have been drowning in the self-inflicted sorrow of how to measure Public Relations. And the joke is on […]
June 15, 2018

5 Reasons Why Should You Always Integrate Your Marketing and PR Strategies

In a world where the content consumption pattern is Omni-channel, it is imperative to master strategies that integrate marketing with PR. In fact as a communications […]
June 13, 2018

I Took Up The Prime Minister’s Challenge!

Prime Minister, Narendra Modi, few days back, challenged the Congress President Rahul Gandhi to deliver speech on the work done by Congress in Karnataka, for 15 […]
June 12, 2018

Get Consumers To Think.

As I sit in my Ola for the long journey from Bandra to Kandivili, it was encouraging to see that my Google Maps disclosed I was […]