Advanced certificate in Public Relations with PRCAI

Why an Advanced Certificate in Public Relations? The practice of Public Relations is becoming fascinatingly complex. For one thing, today’s PR professional can’t do with just media engagement expertise. They need to be at least jacks of paid and owned media, while being master of earned media.

Read more “Advanced certificate in Public Relations with PRCAI”

Earned Influence and the Power of Integration

Image result for earned influence

The Holmes Report’s Global Public Relations Summit is the most important event in the global communications world’s calendar, attracting more than 400 delegates and 100 speakers each year. Its fifth edition was held in Miami, from the 24th to the 26th of October, 2016. Here, Jenifer Risi (Global CCO and head of Ogilvy Media Influence Network), Michele Anderson (MD of Oglivy Chicago), Donna Sanker (Chief Marketing Officer at BP Fuels North America) and Art Zambianchi (Executive Director at Mindshare) came together to discuss Earned Influence and the Power of Integration.

Read more “Earned Influence and the Power of Integration”

What PR Education Today Needs

This blog is a part of insights on Public Relations shared by SCoRe. India’s only institute dedicated to Public Relations 

Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations as an elective or a specialisation. However, only the School of Communications & Reputation is dedicated to training aspiring professionals in this field which is both, an art and a science.

Read more “What PR Education Today Needs”

Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that made me think was- ‘Learn the hottest skill on the market, and success will come automatically’.

Read more “Becoming an Outstanding Public Relations Professional”

Media Tracking in Public Relations!

Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR.

As part of our post graduate Public Relations programme at SCoRe, we have been going to various PR firms to spend some time and get first-hand practical experience of brand reputation management. During this PR Consultancy Exposure period, we have visited firms like Avian Media and Ketchum Sampark so far and the experience has been delightful!

Read more “Media Tracking in Public Relations!”

Rise Of Video Podcasts In India

Video Podcasts started popping up on YouTube a little over a year ago. It started with AIB’s Podcast with Kunal Nayyar. Then SNG started a weekly feature with ‘The Big Question’ and the rest is history.

Ever since the AIB Roast, the consumership of Indian Comedy videos has shot up. We have 5 minute video spots, game shows and comedy specials. Now, video podcasts are easily accessible to the public.
Read more “Rise Of Video Podcasts In India”

Elevator Pitch – What, Where and How?

Imagine yourself attending a business summit. It is not a rocket science to guess that you are going to come across people holding top positions in their respective organisations. Business summits and conclaves are often a good time for socialising with such important people and broadening your network.

Read more “Elevator Pitch – What, Where and How?”