Public Relations Trends to Watch Out for in 2018

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As 2017 ends and we gear up for another calendar year here are a few public relations trends for the year ahead. Feel free to read my piece from last year here –

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A Good Pitch

Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of the things that a PR professional frequently does, is to interact with media. The interaction takes place because of two primary reasons. One is to maintain the relationship with the media, as they are an important stakeholder for the communications business. And the other is to actively pitch a story. Since it is essential for a communications consultant to prepare a good pitch for the journalist, I thought of listing down the points that make for a successful pitch. My thoughts are as follows:

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Skills needed to be a successful mid-level PR professional

Given my experience, this blog largely caters to mid-level professionals working in Public Relations firms. Like my colleague Amith Prabhu often remarks, professionals working in PR firms are a unique group that has to manage expectations of three different stakeholders. Their own boss internally, their client and most often to the media they are engaging with. Hence, to be a successful communications consultant at a mid-level, one must possess following qualities/skills: 

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Tips to write a great blog

I was no expert in writing and I joined SCoRe’s ACE writing programme, But even before that  there are some ‘go to tips’ that I follow while writing a blog and I would like to share them with you all.  I never thought I could churn out a blog every week but the reason I could create a dozen of them was to follow the ‘KISS’ strategy- Keep It Simple Silly!

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Preparing for a Crisis

What constitutes a public relations crisis? In a world of disastrous earthquakes and tsunamis, crises means threat to human life and peaceful living when the same word is used in the world of business it means an emergency that is usually unexpected but can be anticipated.

One of the most recent and popular examples of such a crisis is the discovery of dangerous level of MSG and lead in Maggi Noodles which is one of the most favourite and popular snack amongst Indian families. The point of discussion here is how a company (in this case Nestle) should have prepared plan in order to protect its reputation.

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Results you can and cannot measure in Public Relations!

Public Relations measurement presents practitioners with the issue of measuring the true value of the efforts that they have put in, in building a reputation of a particular brand. Some aspects maybe measured and some so called professionals rely on the invalid method of calculating the ‘advertising value equivalency’ (AVE) and some are even more old-school to count the ‘number of hits’ they have received from a particular media related activity. In reality there are some aspects that constitute activities within Public Relations that cannot be quantified at all. Read more “Results you can and cannot measure in Public Relations!”

Public Relations Profession – Busting the Myths

From young professionals to the external world at large, the public relations profession gives a different idea to everyone.These ideas are usually misplaced; thanks to pop culture references and a prima facie knowledge of the profession. Those who are fortunate enough to come closer to the world of public relations (or become a part of it) and see the reality, may receive the real picture either as a pleasant epiphany or as a complete shock.

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Why is Internal Communications Important?

There is no challenging the power of communications in any aspect of our lives. We all know, that whether it is personal or professional relationships, communication and engagement is very important for people to function efficiently. Which is the role that effective internal communications plays for brands.

In organisations ‘Internal Communications’ is a function that is widely known but may or may not be well understood with the due significance attached to it.

There are several benefits of having an effective internal communications system and these are all connected in some manner. I am going to list down top five that I feel are the most important: 

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PR Firm Visit!

It is not every day when you get to visit the place you wish to work for a year from now.  We were given a field assignment to visit a Public Relations  consultancy officially on behalf of our client the PRomise Foundation to pitch about the ABCPRize.  It was decided that each team of two will cover four consultancies each. The consultancies covered by us were Adfactors PRMSL GroupAvian Media, and PR Pundit.

Coming to the most exciting part, I got an opportunity to travel by local train which is known to be the lifeline of Mumbai. So, dressed in full formals we went to the firms. At each public relations consultancy the representatives met us. It was quite a surprise for us that in spite of being so busy with their tight work schedules they took out time to interact with us.

In MSL Group, we not only met the representative but her team members on the floor too. They gave us an insight into how they work and what it takes to be a Public Relations Professional. There is always a learning to each and every aspect of life, the visit was a learning in itself.

Overall it was a good experience to network with professionals you would look up to. We really appreciated the assistance and the knowledge they imparted to us.

-Prerna Porwal

this piece on public relations consultancy visit is prerna porwal - class of 2017 post graduate in public relations and corporate communications from india's top institute of public relations and mass communications, eventually joining one of India's leading public relations consultancy Prerna is a Post Graduate in Public Relations from School of COmmunications & REputation (SCoRe), #ClassOf2017. She is currently completing her internship at Adfactors PR, India’s leading Public Relations consultancy. A firm believer in perfection, Prerna has completed her MBA in Entrepreneurship from Institute of Management, Nirma University. She has gained abundant knowledge and expertise in playing managerial roles. Understanding as well as communicating effectively with an audience is one of her core strengths.

She can be reached @Porwal_Prerna on Twitter and as Prerna Porwal on LinkedIn.

Media Relations and Public Relations Professionals

Till a few years ago, media relations was considered as the backbone of our profession.

Public relations companies were born with one major aim- to pass on the information about the company to the relevant media usually via media releases. As the profession evolved it became clear that public relations professionals are not just the carriers of information but also they are consultants and storytellers – beyond media relations. They are also not the people who ‘spin’ the stories, they are the ones who narrate existing stories creatively.

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