​Dr. Velumani – the storyteller par excellence!

PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the globe and simultaneously doing PR for Public Relations. It was an interactive & engaging weekend with an attendance of over 500 PR stalwarts.

Read more “​Dr. Velumani – the storyteller par excellence!”

Birth of Vibrant Gujarat

The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, healthcare, tourism, infrastructure and investment opportunities. Narendra Modi received criticism world-wide.

Read more “Birth of Vibrant Gujarat”

The 30 Top Corporate Communication Teams in India

There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies.

Read more “The 30 Top Corporate Communication Teams in India”

Cause, effect and the opportunity in it for you

My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).

Read more “Cause, effect and the opportunity in it for you”

India’s biggest PR firms

India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms mushroomed in the early to mid-90s and over a dozen got acquired by the global biggies.

Read more “India’s biggest PR firms”

Tips for a Young Woman to be Successful in Public Relations

There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is about parties and fun. But there is good news for intelligent girls out there – the reputation of the business of managing reputation is finally changing and people understand that it is a brainy job that cannot be successfully handled by just any person.

Read more “Tips for a Young Woman to be Successful in Public Relations”