October 16, 2019

What do these festivals teach those of us in Public Relations?

We are at the fag end of the year. It is festival time.  There are holidays galore. So what Festivals teach us as Public Relations professionals? […]
October 14, 2019

7 Effective Ways to Use Human Psychology in Digital World – Digital Psychology

Are you trying to blend the right set of skills to fit into the fastest growing digital world? This era is so overwhelming; it wants you […]
October 10, 2019

Build Brand Trust with Christo Van Wyk

I had the pleasure of listening to Mr. Christo Van Wyk, Regional Director, Meltwater, India & Middle East, at the 8th Edition of PRAXIS on topic […]
October 10, 2019

Origin of Public Relation in India – Mythological Era

Talking about the origin of public relation in India, the first legal PR body, The Public Relations Society of India was formed in Mumbai in 1958. Since […]
October 4, 2019

How to approach and make connections with the professionals at a student level

Engagement and make connections with professionals at a student level is a must when it comes to Public Relations learning. One of the main purposes of […]
September 30, 2019

How to Explain Public Relations – ‘The house of PR’

As a lot of my time in the past couple of years has been spent in explaining a variety of people on the basic fundamentals of […]
September 20, 2019

Slacktivism on Instagram

The concept of instagram slacktivism – How this has become a new form of activism and how social media can be both undermine and facilitate protests. […]
September 11, 2019

10 Tips to Avoid Becoming a Bad Customer Servicing Person

Last week I wrote about how there are a few difficult clients and they rarely get called out. I wrote about scenarios that create an unequal […]
August 10, 2019

How to Improve Social Skills

Socializing is the foundation on which human societies are based. The strength of this stone decides not just your happiness, but also your existence. Being able […]
July 1, 2019

Role of Communication in Public Relations

Communication is a critical part of public relations. It is important to communicate clearly, effectively, and seamlessly between the organisation and its stakeholders. If done correctly […]
June 17, 2019

Farewell to Life as a Student at SCoRe

The last ten months of my life can be described as the most happening and the most challenging phase of my life. If you ask me, […]
June 13, 2019

Make or Break – Public Relations in One Word

In one of our last few sessions at SCoRe, we were asked to summarise what Public Relations meant to us in a word. A word, that […]
June 10, 2019

How to Become a Social Media Influencer

Most of us are on social media today to keep the world updated about what’s happening in our lives. We visit restaurants, holiday destinations, shop at […]
May 31, 2019

A Letter to Class of 2019 of PR School

Dear Class of 2019, As your education with SCoRe comes to a close, I want to leave you with some final bits of advice that may […]
May 17, 2019

Corporate Immersion Experience

Before joining work in a Public Relations consultancy, it is important to know, understand and learn things from the client’s perspective. I was very fortunate, to […]
May 8, 2019

Research: The Key to Strategy

  Over the several years, while interviewing candidates, one question I always ask – what according to you is PR, followed by why do you want […]