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October 2, 2018
I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the primary […]
July 26, 2018
Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 18, 2018
Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
July 18, 2018
Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but […]
July 13, 2018
There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018
The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018
Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
July 6, 2018
Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. […]
July 2, 2018
The world has become competitive, it is not just about competing to get the consumer’s share of attention and wallet, but the competition is also about […]
June 26, 2018
In the last two decades Public Relations as a career choice has come a long way. While some of the things Public Relations focuses on in […]
June 25, 2018
A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]
June 22, 2018
For as long as we can remember we have been drowning in the self-inflicted sorrow of how to measure Public Relations. And the joke is on […]
June 15, 2018
In a world where the content consumption pattern is Omni-channel, it is imperative to master strategies that integrate marketing with PR. In fact as a communications […]
June 13, 2018
Prime Minister, Narendra Modi, few days back, challenged the Congress President Rahul Gandhi to deliver speech on the work done by Congress in Karnataka, for 15 […]
June 12, 2018
As I sit in my Ola for the long journey from Bandra to Kandivili, it was encouraging to see that my Google Maps disclosed I was […]