The world’s largest conference of communication professionals, #PRAXIS7 was held at Hyderabad. I am so grateful that I got the opportunity to attend the conference and […]
“What does it take for an individual to be street smart, courageous and outstanding?” Well, the answer is simple. Inculcating good ethical skills is the secret […]
I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the primary […]
Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
Establishing a brand culture to think differently is at the top of every brand’s priority list. A brand that thinks differently will lead to innovation, and […]
Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. […]