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December 13, 2018
The world’s largest conference of communication professionals, #PRAXIS7 was held at Hyderabad. I am so grateful that I got the opportunity to attend the conference and […]
November 26, 2018
“What does it take for an individual to be street smart, courageous and outstanding?” Well, the answer is simple. Inculcating good ethical skills is the secret […]
November 15, 2018
Sifting through my bag, I realised I forgot to carry my power bank. Oof, how could I be so careless? That’s when I heard the speaker […]
November 13, 2018
Collaborating with the enemy How to work with the people you don’t agree with or like or trust by Adam Kahane Publisher- Berrett Kohler The book […]
November 2, 2018
I have written these guidelines based purely on my practical experience. One may not find this in text books but, I strongly felt this will help […]
October 28, 2018
In the last couple of years we’ve gotten a chance to take a close look at some of the best mass communications colleges in India, particularly […]
October 2, 2018
I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the primary […]
July 26, 2018
Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 18, 2018
Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
July 18, 2018
Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but […]
July 13, 2018
There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018
The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018
Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
July 6, 2018
Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. […]
July 2, 2018
The world has become competitive, it is not just about competing to get the consumer’s share of attention and wallet, but the competition is also about […]