Uncategorized

April 25, 2019

Value 360 Communications – Consultancy Visits

On 26th March 2019, we had our second consultancy visit to Value 360 at Khar west, Mumbai. It was yet another insightful experience as Ria Mukherjee, Business […]
April 15, 2019

An inspiring session with Faizan Aboli at Ketchum Sampark

Ever since I have been a part of SCoRe I have had the privilege to associate with many professionals from the PR fraternity. Each conversation initiated […]
April 8, 2019

How to Prepare for XIC OET Entrance Test Public Relations & Corporate Communications

This post will help you understand how to prepare for XIC OET Entrance Test for Advertising and Public Relations diploma programme. The XIC OET (Xavier Institute […]
March 12, 2019

Journalism or public relations? Which career to choose

This is the time of the year when we meet many youngsters who are wondering journalism or public relations – which career to choose? Well, there […]
January 19, 2019

Who Should Join a Public Relations Course

Whenever we are asked the question, why do we have to learn a particular course, the answer we all may have is either to seek a […]
December 13, 2018

Gauri Sawant at PRAXIS7

The world’s largest conference of communication professionals, #PRAXIS7 was held at Hyderabad. I am so grateful that I got the opportunity to attend the conference and […]
November 26, 2018

Being Ethical

“What does it take for an individual to be street smart, courageous and outstanding?” Well, the answer is simple. Inculcating good ethical skills is the secret […]
November 15, 2018

Social Media Magnifies You

Sifting through my bag, I realised I forgot to carry my power bank. Oof, how could I be so careless? That’s when I heard the speaker […]
November 13, 2018

Book Review: Collaborating with the Enemy by Adam Kahane

Collaborating with the enemy How to work with the people you don’t agree with or like or trust by Adam Kahane Publisher- Berrett Kohler The book […]
November 2, 2018

Practical Tips To Young And Aspiring PR Professionals

I have written these guidelines based purely on my practical experience. One may not find this in text books but, I strongly felt this will help […]
October 28, 2018

Best Mass Communications Colleges in India

In the last couple of years we’ve gotten a chance to take a close look at some of the best mass communications colleges in India, particularly […]
October 2, 2018

Why The CEO is the primary Chief Communications Officer

I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the primary […]
July 26, 2018

Thought leaders are not built overnight

Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 18, 2018

PR must lead the resurgence of constructive debate

Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
July 18, 2018

Sports- A huge opportunity for PR

Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but […]
July 14, 2018

Inspiration or Innovation: What Comes First?

Establishing a brand culture to think differently is at the top of every brand’s priority list. A brand that thinks differently will lead to innovation, and […]