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Are you trying to blend the right set of skills to fit into the fastest growing digital world? This era is so overwhelming; it wants you […]

I had the pleasure of listening to Mr. Christo Van Wyk, Regional Director, Meltwater, India & Middle East, at the 8th Edition of PRAXIS on topic […]

Talking about the origin of public relation in India, the first legal PR body, The Public Relations Society of India was formed in Mumbai in 1958. Since […]

Engagement and make connections with professionals at a student level is a must when it comes to Public Relations learning. One of the main purposes of […]

As a lot of my time in the past couple of years has been spent in explaining a variety of people on the basic fundamentals of […]

The concept of instagram slacktivism – How this has become a new form of activism and how social media can be both undermine and facilitate protests. […]

Last week I wrote about how there are a few difficult clients and they rarely get called out. I wrote about scenarios that create an unequal […]

Communication is a critical part of public relations. It is important to communicate clearly, effectively, and seamlessly between the organisation and its stakeholders. If done correctly […]

In one of our last few sessions at SCoRe, we were asked to summarise what Public Relations meant to us in a word. A word, that […]

Most of us are on social media today to keep the world updated about what’s happening in our lives. We visit restaurants, holiday destinations, shop at […]

Before joining work in a Public Relations consultancy, it is important to know, understand and learn things from the client’s perspective. I was very fortunate, to […]