Give what they want, not what you want to

client

How do you feel when you go to a chemist shop and ask for a particular medicine and he ends up giving something else totally? And to defend his point, all he says is, “Medicine is the same. Just that the brand is different!” Or how annoying does it feel when you try to book tickets for a particular event and the ticket boy tries to manipulate your seat number saying, the view will be the same?

In life, we all have faced such situations, when we have been given not what we wanted but what the other person wanted. And the reason for such behaviour can be anything from disrespect, its okay at times attitude to I gave what I had.

Give your readers what THEY want, not what you want to give them.png

Let’s talk about the political leaders of our country. Before every election, each and every leader promises us big goals like honest politics, better houses, 24*7 availability of water, cleaner environment, more employment and what not. But do they actually abide by their promises once the election gets over? Like what if the citizen asks for more street lights and the government ends up giving torches? And they (government) explains that torches will provide the same function as street lights! Sheer stupidity, right? Like for a blogger, if he or she wants the readers to read the content that they write or purchase their offers, then he or she should concentrate or rather need to focus on what they want and not on what they need. For example, my sibling knows how to get things done from me. He knows what exactly to tell me so that I end up doing his job.

The best example can be given from a fitness point of view. I have seen people coaxing their trainers that they want slimmer arms, thinner thigs, proper collar bones and flat bellies. But none of them talk about core strength or total conditioning of the body. All they are interested is in outer beauty. Like they fail to understand that one is dependent on the other. To be precise, if one does total conditioning of the body, then all these come one after the other.

I remember this particular incident from my internship tenure. I was assigned to do the coverage dossier for a client. And these coverage dossiers are a huge task as you have to put in each and every detail out there. So, every morning post reaching the office, I used to check for updates and immediately update the coverage dossier. I did that not because I wanted it but because I knew that my manager will ask for it whenever she felt like. So, in a way, I did what my manager wanted out of me and not what I really wanted.

In life, to make it big and achieve success, one needs to be proactive. One needs to keep ears and eyes open and grab at the opportunity when it comes knocking at the door. And always provide the client with what they need and not with what you think they need.

-Riya Sarkar

Riya is a student of the Class of 2018 of the Post Graduate Programme in Public Relations at SCoRe. She has completed her Masters in English Literature from St. Xavier’s College, Kolkata. She can be reached at Riya Sarkar on LinkedIn and @sarkarriya_92 on Twitter.

During her programme at SCoRe, Riya interned with Genesis Burson-Marstellar, and received a placement offer from the firm.

 

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