Media Tracking in Public Relations!

Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR.

As part of our post graduate Public Relations programme at SCoRe, we have been going to various PR firms to spend some time and get first-hand practical experience of brand reputation management. During this PR Consultancy Exposure period, we have visited firms like Avian Media and Ketchum Sampark so far and the experience has been delightful!

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Rise Of Video Podcasts In India

Video Podcasts started popping up on YouTube a little over a year ago. It started with AIB’s Podcast with Kunal Nayyar. Then SNG started a weekly feature with ‘The Big Question’ and the rest is history.

Ever since the AIB Roast, the consumership of Indian Comedy videos has shot up. We have 5 minute video spots, game shows and comedy specials. Now, video podcasts are easily accessible to the public.
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Elevator Pitch – What, Where and How?

Imagine yourself attending a business summit. It is not a rocket science to guess that you are going to come across people holding top positions in their respective organisations. Business summits and conclaves are often a good time for socialising with such important people and broadening your network.

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Public Relations in Wedding Planning

Stereotyping someone because of his or her background/linkages is the basic human tendency. People assume that if someone is born in a family of doctors, he/she will undoubtedly follow the family tradition. Now being raised in a Bengali family, I have always had a knack for literature and history. And not to mention Bollywood! Till date I have always done a first day first show of Shah Rukh Khan’s movies.

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Fearless Girl

On the night before international women’s day, a statue of a small girl had appeared facing the Wall Street Bull fearlessly. This was at bowling green in the financial district of Manhattan, New York. This campaign was done by State Street Global Advisors with an advertising agency named McCann New York. This was a very simple campaign made to empower women. The basic message in this campaign was to promote women power on their boards. To encourage companies to recruit women in their boards. There was plague below the statue that reads, “Know the power of women in leadership. SHE makes a difference.”

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Negotiating With Tough Customers – By Steve Reilly

Negotiating With Tough Customers – Book Review of the best seller by Steve Reilly

To define negotiation – it is a dialogue between two or more people or parties intended to reach a beneficial outcome over one or more issues where conflict exists. This beneficial outcome can be for all of the parties involved or just for one or some of them.
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Problem Solving in Public Relations – Cure the disease, not the symptom

Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics 

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