May 19, 2017

CSR Mandate & Role of Public Relations

In April 2014, India became the first country to mandate a minimum spend on corporate social responsibility initiatives. This received mixed reactions from corporates, civil society, […]
May 19, 2017

Ethics and PR Professionals!

Ethics are the moral principles governing a person’s behaviour that determine how an activity is conducted. It is also a branch of knowledge that deals with […]
May 12, 2017

Data Analytics in Public Relations

Role of Data Analytics in Public Relations can range from creating the right public relations strategies to measuring and optimising them. For the better part of […]
May 10, 2017

Punctuality in Public Relations

Here’s an example of punctuality practised to the T. Every day in Tokyo, Japan, nearly 10 million people take the Tokyo metro for their work commute. […]
May 7, 2017

(Cheat Sheet!) Different Target Audience, different tones

We find ourselves professionally facing different goals to be achieved with different target audience, more often than not those of the same clients. Striking the right […]
May 7, 2017

Six Ways to Place Quality Content

You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is […]
May 6, 2017

Public Relations is becoming more Digital!

End of the quarter? Time for a fresh PR plan? And even after adding a ‘sufficient’ number of target stories in the general and business papers, […]
May 6, 2017

Modi’s PR: Then Vs Now: How to win office and how to retain it!

This month Prime Minister completes three years in office. His journey to 7 Lok Kalyan Marg was attributed largely to his PR prowess, which was built […]
May 5, 2017

How To Find The Best Mass Communication Colleges in India

It is the summer of 2018 and right now if you’re interested in marketing and communications, your are probably trying to find the best mass communication […]
May 4, 2017

Advertising and Public Relations Relationship

Advertising and Public Relations are beginning to see many common skills, practices and applications; and in the near future Advertising and Public Relations professionals bringing the best […]
May 3, 2017

Creative Press Releases

We often see people applying their creative minds to grab attention in various areas of their lives. We have seen people getting hired for a job […]
May 2, 2017

5 Ways to Create Great Content for Public Relations

We’ve been witnessing an evolution in the kind of content that creates impact. Brands are becoming equally competent and tactful with paid and owned media, leaving […]
April 27, 2017

Reputation Today Conclave – Bangalore

This feature originally appears in the online edition of the Reputation Today Magazine On the 20th of April 2017, The Park hotel in Bangalore saw a gathering […]
April 27, 2017

Reputation Today Conclave – inspiring, engaging, and more…

This feature originally appears in the online edition of the Reputation Today Magazine The Reputation Today Conclave was held on 5th April, 2017 at Godrej One, Vikroli-Mumbai. […]
April 26, 2017

A Letter to Class of 2017 of PR School – SCoRe

Dear Class of 2017, As you go on to join your first roles in Public Relations, you’ll be putting to practice a lot of stuff you’ve […]