You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is quality substance in it. Today, marketers spend a lot of time, energy and resources to prepare quality content for their audience in order to make an impact.
End of the quarter? Time for a fresh PR plan? And even after adding a ‘sufficient’ number of target stories in the general and business papers, even more in magazines, and a lot more in trade journals, the first thing your client asks is where is your Twitter strategy? Where is the Facebook Plan? Why not a Digital Media Release? What are we doing on Instagram?
This month Prime Minister completes three years in office. His journey to 7 Lok Kalyan Marg was attributed largely to his PR prowess, which was built of endless intellectual and organizational resources at Narendra Modi’s disposal, and his ability to deploy them accurately and quickly. Effectively, it convinced a vast majority of Indian voters that he leading his party were the change that the country needed.
It is the summer of 2017 and right now a lot of youngsters are probably trying to find the ideal colleges for them to apply. Graduates of media courses like Bachelor of Mass Media (BMM), Bachelor of Media Studies (BMS) etc. specifically are wondering which field (Public Relations, Advertising, Journalism) to go for, and which colleges for those fields are the best. Even after narrowing down to a few colleges, its difficult to pick out the one that fits your need perfectly. As difficult as it may seem, we’ve a few tips for you:
Public Relations & Advertising are seeing increasingly large convergence; and in the near future professionals bringing the best of both worlds may have an unmatched edge.
“Advertising is what you pay for, publicity is what you pray for” goes the saying. More often than not these acts of paying and praying aren’t mutually exclusive. Often clients will want Public Relations & advertising consultancies to work together. Because increasingly campaign ideas originate out of PR practice (and are boosted through advertising).
We often see people applying their creative minds to grab attention in various areas of their lives. We have seen people getting hired for a job because they could get a response from the CEO of their potential employer on a social media site. We have seen creative resumes- videos & infographics floating around in emails. And we have also seen creative resignations going viral on the digital platform- all for the sake of getting attention. Hence creativity for the purpose of communications is only natural.
We’ve been witnessing an evolution in the kind of content that creates impact. Brands are becoming equally competent and tactful with paid and owned media, leaving only earned media to truly create differentiation. And that is where great content and the ability to create it become invaluable assets.
On the 20th of April 2017, The Park hotel in Bangalore saw a gathering of over 80 professionals from the communications business eager to learn new concepts about communications, storytelling and reputation. This was The Reputation Today Conclave’s second edition in Bangalore. The speakers lined up for the event were ace communicators and helped individuals gain knowledge in their sectors.
The Reputation Today Conclave was held on 5th April, 2017 at Godrej One, Vikroli-Mumbai. This conclave brought together over 125 senior communication professionals from over 70 organisations and 30 PR consulting firms, to listen to and interact with business leaders on the subject of reputation management and strategic communications.
Dear Class of 2017,
As you go on to join your first roles in Public Relations, you’ll be putting to practice a lot of stuff you’ve learned or observed over the last nine months in your Post Graduation in Public Relations. Over 70 senior communicators (heads of PR consultancies & corporate communications teams), and business owners have shared their experiences and insights with you on what it takes to be a powerful PR professional. And you on your part have been brilliant students absorbing and assimilating these insights.