May 19, 2017

PRAXIS 2015

In the third quarter of every year (since 2012), Public relations professionals congregate at PRAXIS to exchange ideas and experiences. The 2015 edition – #PRAXISMysore was […]
May 19, 2017

My experience in an Education Start-up

My name is Radhika Nandwani and I manage Marketing Communications at the Indian School of COmmunications and REputation (SCoRe). While a lot of you reading this […]
May 19, 2017

Public Relations for Social Causes

Public relations for social causes is more difficult than to engage public consciousness for more worldly needs. By nature such changes are high impact and aren’t […]
May 19, 2017

Scope of Political Communications in the Years Ahead

Seldom has our country seen a candidate a year into politics becoming a Chief Minister. Not only did the said leader resign from his seat and […]
May 19, 2017

Should Private Education be declared an Industry?

I had the pleasure of participating in a panel that had come together to debate whether it was time for private education sector to be granted […]
May 19, 2017

Why did I Choose to be a Part of SCoRe?

I started my career by managing communications for some of the most famous and exciting technology brands. Along the way I was convinced that I loved Public […]
May 19, 2017

CSR Mandate & Role of Public Relations

In April 2014, India became the first country to mandate a minimum spend on corporate social responsibility initiatives. This received mixed reactions from corporates, civil society, […]
May 19, 2017

Ethics and PR Professionals!

Ethics are the moral principles governing a person’s behaviour that determine how an activity is conducted. It is also a branch of knowledge that deals with […]
May 12, 2017

Data Analytics in Public Relations

Role of Data Analytics in Public Relations can range from creating the right public relations strategies to measuring and optimising them. For the better part of […]
May 10, 2017

Punctuality in Public Relations

Here’s an example of punctuality practised to the T. Every day in Tokyo, Japan, nearly 10 million people take the Tokyo metro for their work commute. […]
May 7, 2017

(Cheat Sheet!) Different Target Audience, different tones

We find ourselves professionally facing different goals to be achieved with different target audience, more often than not those of the same clients. Striking the right […]
May 7, 2017

Six Ways to Place Quality Content

You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is […]
May 6, 2017

Public Relations is becoming more Digital!

End of the quarter? Time for a fresh PR plan? And even after adding a ‘sufficient’ number of target stories in the general and business papers, […]
May 6, 2017

Modi’s PR: Then Vs Now: How to win office and how to retain it!

This month Prime Minister completes three years in office. His journey to 7 Lok Kalyan Marg was attributed largely to his PR prowess, which was built […]
May 5, 2017

How To Find The Best Mass Communication Colleges in India

It is the summer of 2018 and right now if you’re interested in marketing and communications, your are probably trying to find the best mass communication […]
May 4, 2017

Advertising and Public Relations Relationship

Advertising and Public Relations are beginning to see many common skills, practices and applications; and in the near future Advertising and Public Relations professionals bringing the best […]