My tryst with writing

Writing in my opinion was penning down a few lines on any given topic. Very often they were just random thoughts which I would jot down, in some corner of my note-book. I never wrote on anything specific. My inspiration was usually the garden outside my window or simply my daily travel to & fro college. I would at times write to make some person feel special; in short I could write.

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Advanced certificate in Public Relations with PRCAI

Why an Advanced Certificate in Public Relations? The practice of Public Relations is becoming fascinatingly complex. For one thing, today’s PR professional can’t do with just media engagement expertise. They need to be at least jacks of paid and owned media, while being master of earned media.

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Empowering Woman Through Financial Freedom

We know the nation is standing up for issues like women empowerment and equality, but there’s still a long way to go. Although things like dowry system, child marriages and orthodox beliefs of not allowing women to work after marriage have considerably reduced, but they still exist in villages.

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Give Your Career in Communications Five Years!

I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in the Indian context, I believe that a communication consultant should at least give this much time to this profession.

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​Dr. Velumani – the storyteller par excellence!

PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the globe and simultaneously doing PR for Public Relations. It was an interactive & engaging weekend with an attendance of over 500 PR stalwarts.

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Birth of Vibrant Gujarat

The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, healthcare, tourism, infrastructure and investment opportunities. Narendra Modi received criticism world-wide.

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The 30 Top Corporate Communications Teams in India

There are over a thousand companies in India that have a corporate communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies.

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Cause, effect and the opportunity in it for you

My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).

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