May 19, 2017

What Makes your Content B.A.D.A.S.S – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by my colleagues Amith Prabhu and Radhika Nandwani respectively) by Mark […]
May 19, 2017

How SCoRe helps with Professional Development for Public Relations & Communications professionals

The Public Relations professionals who join the profession come with a certain set of skills, but soon need to be upgraded. And we all know that […]
May 19, 2017

Enabling Professionals to Stay Updated

Our vision at SCoRe has been to enable a constant flow of knowledge across the fraternity. Since the school was just an idea on our blue […]
May 19, 2017

My experience with the HR mangers at PR firms

One of the best part about my job is to be able to get an overview of the entire PR machinery. SCoRe is dedicated to the […]
May 19, 2017

PRAXIS 2015

In the third quarter of every year (since 2012), Public relations professionals congregate at PRAXIS to exchange ideas and experiences. The 2015 edition – #PRAXISMysore was […]
May 19, 2017

My experience in an Education Start-up

My name is Radhika Nandwani and I manage Marketing Communications at the Indian School of COmmunications and REputation (SCoRe). While a lot of you reading this […]
May 19, 2017

Public Relations for Social Causes

Public relations for social causes is more difficult than to engage public consciousness for more worldly needs. By nature such changes are high impact and aren’t […]
May 19, 2017

Scope of Political Communications in the Years Ahead

Seldom has our country seen a candidate a year into politics becoming a Chief Minister. Not only did the said leader resign from his seat and […]
May 19, 2017

Should Private Education be declared an Industry?

I had the pleasure of participating in a panel that had come together to debate whether it was time for private education sector to be granted […]
May 19, 2017

Why did I Choose to be a Part of SCoRe?

I started my career by managing communications for some of the most famous and exciting technology brands. Along the way I was convinced that I loved Public […]
May 19, 2017

CSR Mandate & Role of Public Relations

In April 2014, India became the first country to mandate a minimum spend on corporate social responsibility initiatives. This received mixed reactions from corporates, civil society, […]
May 19, 2017

Ethics and PR Professionals!

Ethics are the moral principles governing a person’s behaviour that determine how an activity is conducted. It is also a branch of knowledge that deals with […]
May 12, 2017

Data Analytics in Public Relations

Role of Data Analytics in Public Relations can range from creating the right public relations strategies to measuring and optimising them. For the better part of […]
May 10, 2017

Punctuality in Public Relations

Here’s an example of punctuality practised to the T. Every day in Tokyo, Japan, nearly 10 million people take the Tokyo metro for their work commute. […]
May 7, 2017

(Cheat Sheet!) Different Target Audience, different tones

We find ourselves professionally facing different goals to be achieved with different target audience, more often than not those of the same clients. Striking the right […]
May 7, 2017

Six Ways to Place Quality Content

You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is […]