The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and ‘communications’. While one of them pointed out that the name of our school which is ‘School of COmmunications & REputation’ should be replaced by the word ‘communication’ the other of course was on the other side of the table. My first reaction was ‘how does it matter!?’ but the conversation left me highly confused.
A large number of business or buying decisions are made on the basis of personal brand value, and not just the rational factors behind it. Several professionals, who are on the front lines of business development or other transactional interpersonal interactions, would agree that it is not just the value of their organisations’ brand, but also their own that plays a role in the success of these transactions.
It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can catch hold of #PRAXISMysore at some or the other conversation on social media.
“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”
For those who are not familiar, the ACE (Advanced Communications for Executives) series is the line-up of programmes by SCoRe for communications professionals with one-six years of experience.
Over the bygone weekend, SCoRe was the Academic Partner at IPRCCA, organised by exchange4media. E4M created quite a differentiated experience for a conference of this sort. One of the two panel discussions on the conference’s Theme – P3 India: Perception- Position- Proposition was on “Soft selling Culture & rebuilding brand India” – How can Changing perceptions and re-positioning a country’s image help arrive at the right value proposition?
It is not uncommon for professionals from non-communications background to enter the world of Public Relations after a certain number of years in their careers. In a few cases we have also seen very senior professionals like journalists with experience ranging from 15-30 years make a voyage into PR.
You would have figured what I’m talking about by reading the title of this blog. Recently we witnessed interesting tactics used by Uber Technologies Inc. in India. The transportation network company was certainly successful in grabbing many eyeballs with their recent PR campaigns. It is a different story on how they were received.
Some campaigns are well designed at their core, but fizz out uneventfully because they were triggered too early or too late. Unfortunately for the campaign managers, the audiences realise how important timing is only when your campaign is poorly timed. Optimising timing of campaigns is integral regardless of the size of the campaign.