The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, healthcare, tourism, infrastructure and investment opportunities. Narendra Modi received criticism world-wide.
There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies.
My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).
1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.
India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms mushroomed in the early to mid-90s and over a dozen got acquired by the global biggies.
There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is about parties and fun. But there is good news for intelligent girls out there – the reputation of the business of managing reputation is finally changing and people understand that it is a brainy job that cannot be successfully handled by just any person.
Business Development (BD) is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations firms, leads for new businesses are generally brought by the people heading the company or senior members. In others, there is a separate team that works on business development and their sole responsibility is to accomplish their targets.
Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the general public. Tackling a crisis can be very challenging and difficult most of the times.
Writing and reading is something a child learns from an early age. It starts off as a way to get assimilated into society and to understand what people around you are talking off. As we continue on the path of life, for some people, the reason changes. It becomes more to express than just to stay connected with people.
With the world becoming connected and networked, organisations of any size and scale can attract the best talent from across the globe! Professionals too are turning to freelancing or becoming independent consultants for flexibility and opportunity to work on different projects while maintaining work-life balance. Read more “The Rise of Independent PR”