July 13, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018

Putting the Psychology back in PR

The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018

Some basic principles on PR

Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
July 6, 2018

Persona Marketing & Communications – Be a solver not a seller

Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. […]
July 2, 2018

Employees can be great leaders

The world has become competitive, it is not just about competing to get the consumer’s share of attention and wallet, but the competition is also about […]
June 26, 2018

How Public Relations is evolving as a career option

In the last two decades Public Relations as a career choice has come a long way. While some of the things Public Relations focuses on in […]
June 25, 2018

Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]
June 22, 2018

Measuring GREAT because Public Relations is about just that

For as long as we can remember we have been drowning in the self-inflicted sorrow of how to measure Public Relations. And the joke is on […]
June 15, 2018

5 Reasons Why Should You Always Integrate Your Marketing and PR Strategies

In a world where the content consumption pattern is Omni-channel, it is imperative to master strategies that integrate marketing with PR. In fact as a communications […]
June 13, 2018

I Took Up The Prime Minister’s Challenge!

Prime Minister, Narendra Modi, few days back, challenged the Congress President Rahul Gandhi to deliver speech on the work done by Congress in Karnataka, for 15 […]
June 12, 2018

Get Consumers To Think.

As I sit in my Ola for the long journey from Bandra to Kandivili, it was encouraging to see that my Google Maps disclosed I was […]
June 6, 2018

Some of the Top Industries using PR and How

Every industry needs public relations (PR). Industries such as automobile, retail, FMCG, aviation, entertainment etc. are using PR the most. These could be press release, reputation […]
June 5, 2018

Give what they want, not what you want to

How do you feel when you go to a chemist shop and ask for a particular medicine and he ends up giving something else totally? And […]
June 2, 2018

A Letter to Class of 2018 of PR School – SCoRe

Dear Class of 2018, I wrote a mail for the inaugural batch last year which you can read here. As you complete the Post Graduate programme […]
May 29, 2018

Two days of learning at Ketchum Sampark

As a Public Relations student, your biggest learnings will happen on ground and understanding that completely, SCoRe took us for a two-day induction with Ketchum Sampark. […]
May 6, 2018

Gateway to better leadership – Adding Strategic Communications studies to MBA & non-traditional programmes

In April 2018 got an opportunity to be a part of The Bridge Conference, organised by the Institute for PR, Washington DC. IPR Bridge aimed to […]