17 movers and shakers of 2017

As we come the end of the year, here is one of few lists I will create, because I have figured that most Public Relations professionals love lists. This list is about 17 people who moved in 2017 and is divided into two parts. There could have been others who moved but these were significant. They include those who changed jobs and those who became entrepreneurs. The details are based on publicly available information and I did not speak to any of them for this piece. Read more “17 movers and shakers of 2017”

Why is Content Marketing the ‘in’ thing?

As marketers, PR professionals, sales professionals or even consumers, we all know, understand and have discussed that ‘content is king’. There are books, blogs, discussions and workshops on how one can generate meaningful content for content marketing and create value out of it. In fact as I write this blog I have a bestselling book on content strategy resting on my table, ready to teach me how I can make the most of the content I create. How do I create content that is shareable, if marketed in a right manner? Read more “Why is Content Marketing the ‘in’ thing?”

Public Relations Tools PR Professionals love to use

Every profession has various set rules when it comes to following standard software & tools, and so does the profession of Public Relations. But the beauty for a communications professional is the fact that this standardisation is fairly limited for us. We all are largely free to experiment and work as per our individual choice as long as the work gets done. Read more “Public Relations Tools PR Professionals love to use”

The Age of One-Person Consultancies

This article originally appeared on www.reputationtoday.in

The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or her corporate job or consultancy job and get into entrepreneur mode by starting a firm. While this is great for the individual I’m not sure it bodes well for a profession that is just about coming of age. I have received five messages on Whatsapp, LinkedIn and email in as many weeks about five different people starting out this summer. Read more “The Age of One-Person Consultancies”

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of news floating around on the Internet. However, a lot of us do not make reading Public Relations books a priority. The first month of my first job was a period of intensive training and one of the things we were taught was the importance of reading marketing and/or Public Relations books. Read more “Five Public Relations Books PR Professionals Must Read”

New Business Development in Public Relations

Business Development in Public relations is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations firms, leads for new businesses are generally brought by the people heading the company or senior members. In others, there is a separate team that works on business development and their sole responsibility is to accomplish their targets. Read more “New Business Development in Public Relations”

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the common purpose of engaging with the consumer. We often see beverage, airline and lifestyle brands clubbing experiential marketing with Public Relations. The brands which are successful thoroughly understand how to engage with their key stakeholders – consumer and the media. If the campaign is successful it is (almost) always able to create a huge impact on both the stakeholders. A few things in my opinion that make experimental marketing a PR success are as follows: Read more “Experiential Marketing & Public Relations – A Deadly Combination in B2C Space”

Personal Branding The S.M.A.R.T. Way

“Always be a giver.” This is something that I learnt today during a lecture in my post graduate programme in public relations. In no time, the idea for my new blog post barged into my mind – personal branding. Why not share with my readers a chunk from my knowledge diary. Pay my dues for all the love that they have been showering upon my blogs evermore!

Read more “Personal Branding The S.M.A.R.T. Way”

Key Aspects to Budget in PR

As Public Relations professionals we have noticed that people find it very difficult to make a public relations budget both in B2B and B2C space. While the specific elements vary depending on the company and the profession; I have listed down a few things that corporates should keep in mind while budgeting for their Public Relations activities: Read more “Key Aspects to Budget in PR”

The Public Relations Manifesto

This article originally appeared on www.reputationtoday.in

Every week I talk to at least half dozen Public Relations professionals, and most of them refer to the profession with inter changing words – some call it PR, most call it communications, many others prefix communications with marketing or corporate or brand or strategic. Then a few others say corporate affairs or public affairs. Now, there are terms such as communications marketing and public engagement. Read more “The Public Relations Manifesto”