December 28, 2017

Brands Built on Public Relations through Word of Mouth

Word Of Mouth is the most powerful form of marketing. It builds brands, drives sales and sparks conversations, both consumer to consumer and consumer to brand. […]
December 26, 2017

The Power of Blogs

Blogs are the most cost-effective way to voice an opinion in today’s time and money. It is the best medium to connect with one’s various stakeholders. […]
December 24, 2017

5 Things To Keep In Mind While Writing A Blog

I have had a real zest for writing since a very young age. Initially, I would pen down my thoughts and share them on several platforms. […]
December 22, 2017

Book Review: All Marketers are Liars Tell Stories

‘All Marketers are Liars Tell Stories’ is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, […]
December 20, 2017

Book Review: Jab, Jab, Jab, Right Hook

While it is my personal rule to not give out the conclusion of the book right at the start of a book review; I shall make […]
December 18, 2017

Book Review: Tao of Twitter by Mark Schaefer

The Tao of Twitter by Mark Schaefer is a short 200 page guide to the vast world of Twitter. Schaefer rightly puts it in the beginning […]
December 16, 2017

What are the key elements of employee engagement?

Employee Engagement is one of the most important aspects for any company to strengthen its overall reputation. A motivated, enthusiastic and loyal employee always speaks positively […]
December 15, 2017

We The Women – A Summit of, by and For Women

Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there […]
December 13, 2017

17 movers and shakers of 2017

As we come the end of the year, here is one of few lists I will create, because I have figured that most Public Relations professionals love […]
December 12, 2017

Why is Content Marketing the ‘in’ thing?

As marketers, PR professionals, sales professionals or even consumers, we all know, understand and have discussed that ‘content is king’. There are books, blogs, discussions and […]
December 11, 2017

Public Relations Tools PR Professionals love to use

Every profession has various set rules when it comes to following standard software & tools, and so does the profession of Public Relations. But the beauty […]
December 6, 2017

The Age of One-Person Consultancies

This article originally appeared on www.reputationtoday.in The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or […]
December 5, 2017

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of […]
December 4, 2017

New Business Development in Public Relations

Business Development in Public relations is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations […]
December 2, 2017

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]
December 1, 2017

Personal Branding The S.M.A.R.T. Way

“Always be a giver.” This is something that I learnt today during a lecture in my post graduate programme in public relations. In no time, the idea […]