10 signs you are made for Public Relations

Your first job will probably not be as you would have expected (generally speaking). At that age, you probably have a limited understanding of you would LIKE to do, and what you CAN do. There are, however, some signs that can tell you if a certain type of work is for you. For the profession of Public Relations, for example, there are a few inherent qualities that some of the happiest Public Relations professionals possess, some of which we’re synthesising here. Read more “10 signs you are made for Public Relations”

How can a startup generate talkability?


Buzz generation these days is a big deal. Good Public Relations leads to good buzz. PR has several benefits for a startup. A bootstrapped startup will gain a lot free and valuable visibility. This visibility will garner interest from consumers as well as possible investors/benefactors. Good PR in the early days can shield the startup from unfortunate hits to their business models. It increases credibility which can allow them to become more profitable, and can lead to lucrative alliances.

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Earned Influence and the Power of Integration

Holmes report's global public relations summit

The Holmes Report’s Global Public Relations Summit – PRovoke is the most important event in the global communications world’s calendar, attracting more than 400 delegates and 100 speakers each year. Its fifth edition was held in Miami, from the 24th to the 26th of October, 2016. Here, Jenifer Risi (Global CCO and head of Ogilvy Media Influence Network), Michele Anderson (MD of Oglivy Chicago), Donna Sanker (Chief Marketing Officer at BP Fuels North America) and Art Zambianchi (Executive Director at Mindshare) came together to discuss Earned Influence and the Power of Integration.

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What PR Education Today Needs

This blog is a part of insights on Public Relations shared by SCoRe. India’s only institute dedicated to Public Relations 

Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations as an elective or a specialisation. However, only the School of Communications & Reputation is dedicated to training aspiring professionals in this field which is both, an art and a science.

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Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that made me think was- ‘Learn the hottest skill on the market, and success will come automatically’.

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Media Tracking in Public Relations!

Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR.

As part of our post graduate Public Relations programme at SCoRe, we have been going to various PR firms to spend some time and get first-hand practical experience of brand reputation management. During this PR Consultancy Exposure period, we have visited firms like Avian Media and Ketchum Sampark so far and the experience has been delightful!

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