Seldom has our country seen a candidate a year into politics becoming a Chief Minister. Not only did the said leader resign from his seat and was widely criticized but soon (in a span of roughly one year) he came to power again. Of course I am talking about Mr. Arvind Kejriwal. Around the same period, our present Prime Minister Mr. Narendra Modi won the national elections by promising the citizens of India the advent of ‘Acche Din’.
I had the pleasure of participating in a panel that had come together to debate whether it was time for private education sector to be granted industry status. Education across its tertiary levels is a large sector as it is and was estimated to be worth $40 Bn in 2012, and as an industry it would be stimulated to grow larger through government support.
I started my career by managing communications for some of the most famous and exciting technology brands. Along the way I was convinced that I loved Public Relations. The reasons are many – not only is communications an exciting and dynamic profession but one can clearly see (those who understand this function) the value a PR professional brings to the business.
In April 2014, India became the first country to mandate a minimum spend on corporate social responsibility initiatives. This received mixed reactions from corporates, civil society, and bureaucracy. I was lucky to be invited to a conclave organised by Genesis Burson Marsteller & White Kettle Consulting, titled ‘Corporate Responsibility: Turning Mandates into Opportunities’ where the three entities were represented and had a dialogue on the outlook of this mandate.
Ethics are the moral principles governing a person’s behavior that determine how an activity is conducted. It is also a branch of knowledge that deals with moral principles. In our practical lives, it is the difference between the dos and don’ts, the right and wrongs, the proper and improper, the fair and unfair, and the good and bad.
For the better part of the last few decades, we’ve seen Public Relations to be considered a largely immeasurable communications effort. Several norms and practices have come in and gone out of acceptance by consultants and clients, each rejected for its lack of accuracy. But despite the absence of an absolute way of measuring its impact, there is a lot of data produced through PR campaigns, and several insights can be drawn from its analyses. Word of mouth that happens as a result of a PR activity is now social – permanently recorded and measurable.
Every day in Tokyo, Japan, nearly 10 million people take the Tokyo metro for their work commute. Despite the intricate network of 195 kilometers of tracks linked with 13 lines over 300 stations, it is one of the most punctual transit systems in the world.
We find ourselves professionally facing different goals to be achieved with different audiences, more often than not those of the same clients. Striking the right tone can have several advantages over a more generic “by the book” approach to communications. Besides achieving your goal, it establishes and/or strengthens your relationship with your audience.
You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is quality substance in it. Today, marketers spend a lot of time, energy and resources to prepare quality content for their audience in order to make an impact.
End of the quarter? Time for a fresh PR plan? And even after adding a ‘sufficient’ number of target stories in the general and business papers, even more in magazines, and a lot more in trade journals, the first thing your client asks is where is your Twitter strategy? Where is the Facebook Plan? Why not a Digital Media Release? What are we doing on Instagram?