The week between January 29th and February 5th was historical and in some ways connected to the Big Four Indian PR firms in terms of the two key things that matter to Indian PR firms – Client Acquisition and Leadership. First, on Monday, the 29th January the boss man at Adfactors PR turned 62. A low-key day and business as usual, including client meetings and preparations were afoot for the big day that was coming three days ahead. On the same day, Edelman India saw its number two in the leadership moving out to be the Senior Partner (read CEO) at a leading risk consulting firm that has its headquarters in the UK.
If there were a handful of things we would need to know to become sharper and come across as smarter, here they are. This is aimed at the under 35 professional but certainly would be of help to anyone over 35 as well. It’s 2018 and as a former quizzer I have listed 18 categories for one to beef up in terms of knowledge announcement. If this is not your cup of tea, then spend a day soaking in the Knowledge Factory on Feb 9th in Mumbai.
Word Of Mouth is the most powerful form of marketing. It builds brands, drives sales and sparks conversations, both consumer to consumer and consumer to brand. Word Of Mouth can be defined simply as any business action that earns a brand recommendation that says they deliver the best product in the category, provide a great customer experience and reward customer loyalty. Read more “Brands Built on Public Relations through Word of Mouth”
Blogs are the most cost-effective way to voice an opinion in today’s time and money. It is the best medium to connect with one’s various stakeholders. In the generation of smartphones and social media, blogs too are magnificent mechanisms for exposure. These mediums essentially govern the lives of those in the spotlight. According to the estimation of Business Insider, almost 150k new websites and 7m new pages are added to the Internet every day. Read more “The Power of Blogs”
I have had a real zest for writing since a very young age. Initially, I would pen down my thoughts and share them on several platforms. Other times, I just kept them to myself. Starting a blog was never on my wish-list. Neither did the thought ever occur to me. This was until one fine day when one of my friends suggested me to start one. Since then, there has been no looking back. It’s been 4 months that I publish at least one blog every week now.
‘All Marketers are Liars Tell Stories’ is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, Godin attempts to reiterate the point that authenticity is the best marketing of all. In fact, he stresses that no marketer is a liar but a mere storyteller. He also breaks successful marketing into five steps and explain why those steps work. The steps elaborated by him are as follows: Read more “Book Review: All Marketers are Liars Tell Stories”
While it is my personal rule to not give out the conclusion of the book right at the start of a book review; I shall make an exception here. Jab, Jab, Jab, Right Hook (JJJRH) by Gary Vaynerchuk is an absolutely brilliant book for anyone seeking answers to formulate effective content strategy on social media. Read more “Book Review: Jab, Jab, Jab, Right Hook”
The Tao of Twitter by Mark Schaefer is a short 200 page guide to the vast world of Twitter. Schaefer rightly puts it in the beginning of the book “Studies show that about 60 percent of people who try Twitter quit after the first week, and I’m convinced it’s because they never get past the first set of simple instructions: set up profile, follow a few celebrities, tweet about ‘what you’re doing now,’ and see what happens”. Read more “Book Review: Tao of Twitter by Mark Schaefer”
Employee Engagement is one of the most important aspects for any company to strengthen its overall reputation. A motivated, enthusiastic and loyal employee always speaks positively about the company and thereby contributes to the overall image of the company. Read more “What are the key elements of employee engagement?”
Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there are five girls and one boy who can volunteer for this event. He was talking about me and my friends from Class of 2018 at SCoRe.
We The Women (#WeTheWomen) was a two day participatory, open to all forum for women that offered ‘Break Free’ 48 hours to bring together diverse view points and a celebration of all that women have achieved. It was curated by renowned and India’s only Emmy nominated journalist Barkha Dutt. The forum talked about women from various fields like sports, art, music and films. Read more “We The Women – A Summit of, by and For Women”