December 11, 2017

Public Relations Tools PR Professionals love to use

Every profession has various set rules when it comes to following standard software & tools, and so does the profession of Public Relations. But the beauty […]
December 6, 2017

The Age of One-Person Consultancies

This article originally appeared on The latest fad in the world of Public Relations is for a person with atleast ten years of experience to quit his or […]
December 5, 2017

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of […]
December 4, 2017

New Business Development in Public Relations

Business Development in Public relations is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations […]
December 2, 2017

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]
December 1, 2017

Personal Branding The S.M.A.R.T. Way

“Always be a giver.” This is something that I learnt today during a lecture in my post graduate programme in public relations. In no time, the idea […]
November 30, 2017

Key Aspects to Budget in PR

As Public Relations professionals we have noticed that people find it very difficult to make a public relations budget both in B2B and B2C space. While […]
November 29, 2017

The Public Relations Manifesto

This article originally appeared on Every week I talk to at least half dozen Public Relations professionals, and most of them refer to the profession with inter changing […]
November 28, 2017

How A Branding Opportunity is Public Relations in itself

As Public Relations professionals working in today’s day and age, all of us are finding new ways to communicate with our stakeholders. Not only have we […]
November 24, 2017

Can Media Relations be taught?

As the business of Public Relations is evolving, and digital media & owned media are making place in the Public Relations plans, we as Public Relations professionals often […]
November 23, 2017

An understanding of Reputation Management for all

This article originally appeared on A common refrain we hear these days from Public Relations executives, both in-house and in consultancies is that they are […]
November 22, 2017

How are event partnerships key to Public Relations?

Public Relations is a profession that highly depends on building and maintaining relationships with various stakeholders. A lot of people mistake the profession to be just […]
November 21, 2017

Public Relations Trends to Watch Out for in 2018

This article originally appeared on As 2017 ends and we gear up for another calendar year here are a few public relations trends for the […]
November 20, 2017

A Good Public Relations Pitch

Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of […]
November 17, 2017

Being a successful mid-level Public Relations professional

Given my experience, this blog largely caters to the mid-level public relations professional working in Public Relations firms. Like my colleague Amith Prabhu often remarks, professionals […]
November 16, 2017

Tips on Writing Blogs that Rock!

I was no expert in writing and I joined SCoRe’s ACE writing programme, But even before that  there are some ‘go to tips’ that I follow […]