November 2, 2017

What makes PR one of the most dynamic profession!

When I joined the Public Relations profession in the year 2011, I had very little idea as to what the profession was. I remember having an […]
October 30, 2017

Top 5 Must Watch Movies for Communications Professionals

Communications Professionals draw inspiration from from any story being told, even movies. At SCoRe we have built a small library of several books on Public Relations […]
October 28, 2017

Come, fall in love with learning!

Like most other products of the Indian education system, I grew up being a marks oriented (as opposed to a learning oriented) student. My curiosity died […]
October 26, 2017

Attributes of a Public Relations Faculty

The space of communications in India is changing FAST – the rise of new media platforms; the shift in the way Indians consume news and information – […]
October 24, 2017

Internal Communications & its Evolution

Regardless of the size of an organisation, internal communications within it plays an integral role in aligning its members with its vision. Effectively communicating with employees […]
October 22, 2017

Cure the disease not the symptom

Creating a roadmap of public relations of a brand starts with the definition of certain goals – ensure that certain business milestones is adequately covered in […]
October 19, 2017

10 signs you are made for Public Relations

Your first job will probably not be as you would have expected (generally speaking). At that age, you probably have a limited understanding of you would […]
October 17, 2017

How can a startup generate talkability?

  Buzz generation these days is a big deal. Good Public Relations leads to good buzz. PR has several benefits for a startup. A bootstrapped startup […]
October 15, 2017

Earned Influence and the Power of Integration

The Holmes Report’s Global Public Relations Summit – PRovoke is the most important event in the global communications world’s calendar, attracting more than 400 delegates and 100 […]
October 13, 2017

What PR Education Today Needs

This blog is a part of insights on Public Relations shared by SCoRe. India’s only institute dedicated to Public Relations  Public Relations education today is in […]
October 13, 2017

Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that […]
October 9, 2017

Krispy Kreme’s Pre-Launch Campaign

A PR Case Study on Krispy Kreme’s Pre-Launch Campaign for Nutty Chocolatta Doughnut
October 7, 2017

Masterclass on Social PR

Recalling Masterclass by Shonali Burke, Nicole Fichardo, Class of 2017, shares her learning on Social PR
October 6, 2017

The leap from Accounts to Public Relations!

How I went from an education in Finance and Accounting to building a career in Public Relations
October 5, 2017

Four Steps for Effective Communication

People often get a panic-attack when they are asked to speak about something. Most of us have experienced this when all of a sudden we are […]
October 4, 2017

Media Tracking in Public Relations!

Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR. As part of our post graduate Public […]