October 13, 2017

Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that […]
October 9, 2017

Krispy Kreme’s Pre-Launch Campaign

A PR Case Study on Krispy Kreme’s Pre-Launch Campaign for Nutty Chocolatta Doughnut
October 7, 2017

Masterclass on Social PR

Recalling Masterclass by Shonali Burke, Nicole Fichardo, Class of 2017, shares her learning on Social PR
October 6, 2017

The leap from Accounts to Public Relations!

How I went from an education in Finance and Accounting to building a career in Public Relations
October 5, 2017

Four Steps for Effective Communication

People often get a panic-attack when they are asked to speak about something. Most of us have experienced this when all of a sudden we are […]
October 4, 2017

Media Tracking in Public Relations!

Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR. As part of our post graduate Public […]
October 3, 2017

Rise Of Video Podcasts In India

Video Podcasts started popping up on YouTube a little over a year ago. It started with AIB’s Podcast with Kunal Nayyar. Then SNG started a weekly […]
September 28, 2017

Elevator Pitch – What, Where and How?

Imagine yourself attending a business summit. It is not a rocket science to guess that you are going to come across people holding top positions in their […]
September 27, 2017

Public Relations in Wedding Planning

Stereotyping someone because of his or her background/linkages is the basic human tendency. People assume that if someone is born in a family of doctors, he/she […]
September 26, 2017

Fearless Girl

On the night before international women’s day, a statue of a small girl had appeared facing the Wall Street Bull fearlessly. This was at bowling green […]
September 26, 2017

Negotiating With Tough Customers – By Steve Reilly

Negotiating With Tough Customers – Book Review of the best seller by Steve Reilly To define negotiation – it is a dialogue between two or more people […]
September 25, 2017

Problem Solving in Public Relations – Cure the disease, not the symptom

Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics
September 23, 2017

Principles of Public Relations – Nicole Fichardo

Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
September 20, 2017

PRAXIS – THE LEARNING EXPERIENCE

Student Blog, Class Of 2018 Ever since the day I commenced my journey with the Post Graduate Public Relations Course at SCoRe, there was this one event […]
September 13, 2017

How To Fight ‘Fake News’

What is Fake News and How Do You Fight it? A decade ago, my father bought me a 10-box set encyclopedia. It kept me preoccupied for […]
September 7, 2017

My tryst with writing

Writing in my opinion was penning down a few lines on any given topic. Very often they were just random thoughts which I would jot down, […]