Public Relations measurement presents practitioners with the issue of measuring the true value of the efforts that they have put in, in building a reputation of a particular brand. Some aspects maybe measured and some so called professionals rely on the invalid method of calculating the ‘advertising value equivalency’ (AVE) and some are even more old-school to count the ‘number of hits’ they have received from a particular media related activity. In reality there are some aspects that constitute activities within Public Relations that cannot be quantified at all. Read more “Results you can and cannot measure in Public Relations!”
From young professionals to the external world at large, the public relations profession gives a different idea to everyone.These ideas are usually misplaced; thanks to pop culture references and a prima facie knowledge of the profession. Those who are fortunate enough to come closer to the world of public relations (or become a part of it) and see the reality, may receive the real picture either as a pleasant epiphany or as a complete shock.
There is no challenging the power of communications in any aspect of our lives. We all know, that whether it is personal or professional relationships, communication and engagement is very important for people to function efficiently. Which is the role that effective internal communications plays for brands.
In organisations ‘Internal Communications’ is a function that is widely known but may or may not be well understood with the due significance attached to it.
There are several benefits of having an effective internal communications system and these are all connected in some manner. I am going to list down top five that I feel are the most important:
It is not every day when you get to visit the place you wish to work for a year from now. We were given a field assignment to visit a Public Relations consultancy officially on behalf of our client the PRomise Foundation to pitch about the ABCPRize. It was decided that each team of two will cover four consultancies each. The consultancies covered by us were Adfactors PR, MSL Group, Avian Media, and PR Pundit.
Till a few years ago, media relations was considered as the backbone of our profession.
Public relations companies were born with one major aim- to pass on the information about the company to the relevant media usually via media releases. As the profession evolved it became clear that public relations professionals are not just the carriers of information but also they are consultants and storytellers – beyond media relations. They are also not the people who ‘spin’ the stories, they are the ones who narrate existing stories creatively.
When I joined the Public Relations profession in the year 2011, I had very little idea as to what the profession was. I remember having an impression about ‘Advertising’ being a fun and creative career choice but somehow I had little to no idea about PR. The only impression I had was perhaps, that I did not think it was interesting enough. However I somehow landed in Public Relations and soon realised it was an interesting and intelligent space.
Communications Professionals draw inspiration from from any story being told, even movies.
At SCoRe we have built a small library of several books on Public Relations and Communications that we feel our fraternity should read. From biographies to text books, it includes works that can be sources of inspiration and ideas to be more powerful Communications Professionals. We highly recommend you to come and pick a copy, and/or recommend books that should be added.
Like most other products of the Indian education system, I grew up being a marks oriented (as opposed to a learning oriented) student. My curiosity died a slow death, with the constant reinforcement of the notion that the main goal of each academic year was to do exceedingly well in examinations. I really enjoyed getting good grades, and that was always my biggest motivation to study.
The space of communications in India is changing FAST – the rise of new media platforms; the shift in the way Indians consume news and information – has all challenged traditional approaches to Public Relations, and will continue to evolve it. But more importantly, it has created a need for people who understand these shifts and can skill up the Public Relations community rapidly – The Public Relations Faculty.
Regardless of the size of an organisation, internal communications within it plays an integral role in aligning its members with its vision. Effectively communicating with employees internally can enhance the productivity of the workforce and direct them towards the right goals. It can be an important asset to understand needs of employees and sense impulses that can result in better, more preferred workplaces. Overall a robust internal communications strategy and setup in place is a healthy indicator of an organisations’ employee centricity and preparedness for expansion.