Why an Advanced Certificate in Public Relations? The practice of Public Relations is becoming fascinatingly complex. For one thing, today’s PR professional can’t do with just media engagement expertise. They need to be at least jacks of paid and owned media, while being master of earned media.
I have had an adventurous time yesterday. For people staying in Mumbai, inundation during monsoon is not breaking news at all. We are quite accustomed to it. What we witnessed yesterday was really strange and unusual.
We know the nation is standing up for issues like women empowerment and equality, but there’s still a long way to go. Although things like dowry system, child marriages and orthodox beliefs of not allowing women to work after marriage have considerably reduced, but they still exist in villages.
I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in the Indian context, I believe that a communication consultant should at least give this much time to this profession.
Here are certain mantras to be followed by every PR professional. (Based on learnings)
PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the globe and simultaneously doing PR for Public Relations. It was an interactive & engaging weekend with an attendance of over 500 PR stalwarts.
The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, healthcare, tourism, infrastructure and investment opportunities. Narendra Modi received criticism world-wide.
There are over a thousand companies in India that have a corporate communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies.
My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).
1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.