October 19, 2017

10 signs you are made for Public Relations

Your first job will probably not be as you would have expected (generally speaking). At that age, you probably have a limited understanding of you would […]
October 17, 2017

How can a startup generate talkability?

  Buzz generation these days is a big deal. Good Public Relations leads to good buzz. PR has several benefits for a startup. A bootstrapped startup […]
October 15, 2017

Earned Influence and the Power of Integration

The Holmes Report’s Global Public Relations Summit – PRovoke is the most important event in the global communications world’s calendar, attracting more than 400 delegates and 100 […]
October 13, 2017

What PR Education Today Needs

This blog is a part of insights on Public Relations shared by SCoRe. India’s only institute dedicated to Public Relations  Public Relations education today is in […]
October 13, 2017

Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that […]
October 9, 2017

Krispy Kreme’s Pre-Launch Campaign

A PR Case Study on Krispy Kreme’s Pre-Launch Campaign for Nutty Chocolatta Doughnut
October 7, 2017

Masterclass on Social PR

Recalling Masterclass by Shonali Burke, Nicole Fichardo, Class of 2017, shares her learning on Social PR
October 6, 2017

The leap from Accounts to Public Relations!

How I went from an education in Finance and Accounting to building a career in Public Relations
October 5, 2017

Four Steps for Effective Communication

People often get a panic-attack when they are asked to speak about something. Most of us have experienced this when all of a sudden we are […]
October 4, 2017

Media Tracking in Public Relations!

Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR. As part of our post graduate Public […]
October 3, 2017

Rise Of Video Podcasts In India

Video Podcasts started popping up on YouTube a little over a year ago. It started with AIB’s Podcast with Kunal Nayyar. Then SNG started a weekly […]
September 28, 2017

Elevator Pitch – What, Where and How?

Imagine yourself attending a business summit. It is not a rocket science to guess that you are going to come across people holding top positions in their […]
September 27, 2017

Public Relations in Wedding Planning

Stereotyping someone because of his or her background/linkages is the basic human tendency. People assume that if someone is born in a family of doctors, he/she […]
September 26, 2017

Fearless Girl

On the night before international women’s day, a statue of a small girl had appeared facing the Wall Street Bull fearlessly. This was at bowling green […]
September 26, 2017

Negotiating With Tough Customers – By Steve Reilly

Negotiating With Tough Customers – Book Review of the best seller by Steve Reilly To define negotiation – it is a dialogue between two or more people […]
September 25, 2017

Problem Solving in Public Relations – Cure the disease, not the symptom

Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics