July 17, 2017

Birth of Vibrant Gujarat

The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, […]
June 29, 2017

The 30 Top Corporate Communications Teams in India

There are over a thousand companies in India that have a corporate communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had […]
June 26, 2017

Cause, effect and the opportunity in it for you

My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only […]
June 23, 2017

Tips on Storytelling!

1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master […]
June 23, 2017

India’s biggest PR firms

India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms […]
June 22, 2017

Tips for a Young Woman to be Successful in Public Relations

There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is […]
June 19, 2017

11 Tips for Crisis Management!

Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the […]
June 16, 2017

On Social Media in Public Relations

Writing and reading is something a child learns from an early age. It starts off as a way to get assimilated into society and to understand […]
June 5, 2017

The Rise of Independent Public Relations

With the world becoming connected and networked, organisations of any size and scale can attract the best talent from across the globe! Professionals too are turning […]
June 1, 2017

PR isn’t just for ladies

Women in Public Relations – It isn’t just for the ladies I am currently planning to organise PR activity for an event next month that is […]
May 19, 2017

A secret sauce for Content – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
May 19, 2017

Are we in the field of Communication or Communications?

A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and […]
May 19, 2017

Building a Personal Brand

A large number of business or buying decisions are made on the basis of personal brand value, and not just the rational factors behind it. Several […]
May 19, 2017

Hashtag PRAXISMysore

It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can […]
May 19, 2017

Book Review: Improvise: Unconventional Career Advice From An Unlikely CEO

“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”