September 6, 2017

Advanced certificate in Public Relations with PRCAI

Why an Advanced Certificate in Public Relations? The practice of Public Relations is becoming fascinatingly complex. For one thing, today’s PR professional can’t do with just […]
August 31, 2017

Mumbai, you never let me down!

I have had an adventurous time yesterday. For people staying in Mumbai, inundation during monsoon is not breaking news at all. We are quite accustomed to it. […]
August 27, 2017

Empowering Woman Through Financial Freedom

We know the nation is standing up for issues like women empowerment and equality, but there’s still a long way to go. Although things like dowry […]
August 27, 2017

Give Your Career in Communications Five Years!

I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in […]
July 19, 2017

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)
July 18, 2017

​Dr. Velumani – the storyteller par excellence!

PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the […]
July 17, 2017

Birth of Vibrant Gujarat

The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, […]
June 29, 2017

The 30 Top Corporate Communications Teams in India

There are over a thousand companies in India that have a corporate communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had […]
June 26, 2017

Cause, effect and the opportunity in it for you

My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only […]
June 23, 2017

Tips on Storytelling!

1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master […]
June 23, 2017

India’s biggest PR firms

India has seen Public Relations consulting evolve in the last two decades. Several large firms are celebrating their silver jubilees this year. Many of the firms […]
June 22, 2017

Tips for a Young Woman to be Successful in Public Relations

There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is […]
June 19, 2017

11 Tips for Crisis Management!

Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the […]
June 16, 2017

On Social Media in Public Relations

Writing and reading is something a child learns from an early age. It starts off as a way to get assimilated into society and to understand […]
June 5, 2017

The Rise of Independent Public Relations

With the world becoming connected and networked, organisations of any size and scale can attract the best talent from across the globe! Professionals too are turning […]