Recalling Masterclasses at Ketchum Sampark, Amy Crasto, Class of 2017, shares her learning on Brand Media Tracking in PR.
As part of our post graduate Public Relations programme at SCoRe, we have been going to various PR firms to spend some time and get first-hand practical experience of brand reputation management. During this PR Consultancy Exposure period, we have visited firms like Avian Media and Ketchum Sampark so far and the experience has been delightful!
Read more “Media Tracking in Public Relations!”
Video Podcasts started popping up on YouTube a little over a year ago. It started with AIB’s Podcast with Kunal Nayyar. Then SNG started a weekly feature with ‘The Big Question’ and the rest is history.
Ever since the AIB Roast, the consumership of Indian Comedy videos has shot up. We have 5 minute video spots, game shows and comedy specials. Now, video podcasts are easily accessible to the public.
Read more “Rise Of Video Podcasts In India”
Imagine yourself attending a business summit. It is not a rocket science to guess that you are going to come across people holding top positions in their respective organisations. Business summits and conclaves are often a good time for socialising with such important people and broadening your network.
Read more “Elevator Pitch – What, Where and How?”
Stereotyping someone because of his or her background/linkages is the basic human tendency. People assume that if someone is born in a family of doctors, he/she will undoubtedly follow the family tradition. Now being raised in a Bengali family, I have always had a knack for literature and history. And not to mention Bollywood! Till date I have always done a first day first show of Shah Rukh Khan’s movies.
Read more “Public Relations in Wedding Planning”
On the night before international women’s day, a statue of a small girl had appeared facing the Wall Street Bull fearlessly. This was at bowling green in the financial district of Manhattan, New York. This campaign was done by State Street Global Advisors with an advertising agency named McCann New York. This was a very simple campaign made to empower women. The basic message in this campaign was to promote women power on their boards. To encourage companies to recruit women in their boards. There was plague below the statue that reads, “Know the power of women in leadership. SHE makes a difference.”
Read more “Fearless Girl”
Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics
Read more “Problem Solving in Public Relations – Cure the disease, not the symptom”
Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
Read more “Principles of Public Relations – Nicole Fichardo”
Student Blog, Class Of 2018
Ever since the day I commenced my journey with the Post Graduate Public Relations Course SCoRe, there was this one event I heard of everyday – PRAXIS. Be it our mentors enlightening us with the event details, the professors asking us if we would mark our presence there, this year or conversations amongst us students. There was no day that passed without a special mention for PRAXIS. PRAXIS was to be held at Jaipur this year. Our exhilaration around it was escalating every other day. We couldn’t wait anymore to experience this event, everyone spoke so highly of.
Read more “PRAXIS – THE LEARNING EXPERIENCE”
What is Fake News and How Do You Fight it?
A decade ago, my father bought me a 10-box set encyclopedia. It kept me preoccupied for most of my childhood. I would spend a couple of hours reading and another couple of hours sketching from it.
Read more “How To Fight ‘Fake News’”