Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of the things that a PR professional frequently does, is to interact with media. The interaction takes place because of two primary reasons. One is to maintain the relationship with the media, as they are an important stakeholder for the communications business. And the other is to actively pitch a story. Since it is essential for a communications consultant to prepare a good pitch for the journalist, I thought of listing down the points that make for a successful pitch. My thoughts are as follows:
Communications Professionals draw inspiration from from any story being told, even movies.
At SCoRe we have built a small library of several books on Public Relations and Communications that we feel our fraternity should read. From biographies to text books, it includes works that can be sources of inspiration and ideas to be more powerful Communications Professionals. We highly recommend you to come and pick a copy, and/or recommend books that should be added.
I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that made me think was- ‘Learn the hottest skill on the market, and success will come automatically’.
Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
Student Blog, Class Of 2018
Ever since the day I commenced my journey with the Post Graduate Public Relations Course SCoRe, there was this one event I heard of everyday – PRAXIS. Be it our mentors enlightening us with the event details, the professors asking us if we would mark our presence there, this year or conversations amongst us students. There was no day that passed without a special mention for PRAXIS. PRAXIS was to be held at Jaipur this year. Our exhilaration around it was escalating every other day. We couldn’t wait anymore to experience this event, everyone spoke so highly of.
I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in the Indian context, I believe that a communication consultant should at least give this much time to this profession.
1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.
The Public Relations professionals who join the profession come with a certain set of skills, but soon need to be upgraded. And we all know that the reason for this need of upgradation is that our profession is evolving very fast, making Professional Development programmes ESSENTIAL!