Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there are five girls and one boy who can volunteer for this event. He was talking about me and my friends from Class of 2018 at SCoRe.
We The Women (#WeTheWomen) was a two day participatory, open to all forum for women that offered ‘Break Free’ 48 hours to bring together diverse view points and a celebration of all that women have achieved. It was curated by renowned and India’s only Emmy nominated journalist Barkha Dutt. The forum talked about women from various fields like sports, art, music and films. Read more “We The Women – A Summit of, by and For Women”
Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of news floating around on the Internet. However, a lot of us do not make reading Public Relations books a priority. The first month of my first job was a period of intensive training and one of the things we were taught was the importance of reading marketing and/or Public Relations books. Read more “Five Public Relations Books PR Professionals Must Read”
It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the common purpose of engaging with the consumer. We often see beverage, airline and lifestyle brands clubbing experiential marketing with Public Relations. The brands which are successful thoroughly understand how to engage with their key stakeholders – consumer and the media. If the campaign is successful it is (almost) always able to create a huge impact on both the stakeholders. A few things in my opinion that make experimental marketing a PR success are as follows: Read more “Experiential Marketing & Public Relations – A Deadly Combination in B2C Space”
Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of the things that a public relations professional frequently does, is to interact with media. The interaction takes place because of two primary reasons. One is to maintain the relationship with the media, as they are an important stakeholder for the communications business. And the other is to actively public relations pitch a story. Since it is essential for a communications consultant to prepare a good public relations pitch for the journalist, I thought of listing down the points that make for a successful public relations pitch. My thoughts are as follows:
Read more “A Good Public Relations Pitch”
Communications Professionals draw inspiration from from any story being told, even movies.
At SCoRe we have built a small library of several books on Public Relations and Communications that we feel our fraternity should read. From biographies to text books, it includes works that can be sources of inspiration and ideas to be more powerful Communications Professionals. We highly recommend you to come and pick a copy, and/or recommend books that should be added.
Read more “Top 5 Must Watch Movies for Communications Professionals”
Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
Read more “Principles of Public Relations – Nicole Fichardo”
Student Blog, Class Of 2018
Ever since the day I commenced my journey with the Post Graduate Public Relations Course SCoRe, there was this one event I heard of everyday – PRAXIS. Be it our mentors enlightening us with the event details, the professors asking us if we would mark our presence there, this year or conversations amongst us students. There was no day that passed without a special mention for PRAXIS. PRAXIS was to be held at Jaipur this year. Our exhilaration around it was escalating every other day. We couldn’t wait anymore to experience this event, everyone spoke so highly of.
Read more “PRAXIS – THE LEARNING EXPERIENCE”
I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in the Indian context, I believe that a communication consultant should at least give this much time to this profession.
Read more “Give Your Career in Communications Five Years!”
1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.
Read more “Tips on Storytelling!”