communications

June 25, 2018

Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]
March 22, 2018

What Sets Apart the Best Programme in Public Relations

It is often said “you learn best while on-the-job”. Sure, working does give you exposure and experience. However, as it is essential to any part of […]
December 15, 2017

We The Women – A Summit of, by and For Women

Our journey with We The Women started with one tweet from our Dean, Amith Prabhu. A tweet where he suggested Barkha Dutt, the curator of this event that there […]
December 5, 2017

Five Public Relations Books PR Professionals Must Read

Public Relations is a profession that involves a lot of writing and reading. As professionals we spend a lot of time reading articles and pieces of […]
December 2, 2017

Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the […]
November 20, 2017

A Good Public Relations Pitch

Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of […]
October 30, 2017

Top 5 Must Watch Movies for Communications Professionals

Communications Professionals draw inspiration from from any story being told, even movies. At SCoRe we have built a small library of several books on Public Relations […]
October 13, 2017

Becoming an Outstanding Public Relations Professional

I was having a discussion with my friend on a general ‘Formula for Success’ which is applicable in any profession/industry (including communications) and his answer that […]
September 23, 2017

Principles of Public Relations – Nicole Fichardo

Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
September 20, 2017

PRAXIS – THE LEARNING EXPERIENCE

Student Blog, Class Of 2018 Ever since the day I commenced my journey with the Post Graduate Public Relations Course at SCoRe, there was this one event […]
August 27, 2017

Give Your Career in Communications Five Years!

I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in […]
June 23, 2017

Tips on Storytelling!

1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master […]
May 19, 2017

How SCoRe helps with Professional Development for Public Relations & Communications professionals

The Public Relations professionals who join the profession come with a certain set of skills, but soon need to be upgraded. And we all know that […]