Get Consumers To Think.

As I sit in my Ola for the long journey from Bandra to Kandivili, it was encouraging to see that my Google Maps disclosed I was only 1h 45m away from my location. This was great time in peak rush hour traffic. As the navigation told the driver to turn right, he started going straight where the entire road was blood red and packed with traffic, but when I told him, he rubbished it and was sure it would be empty. We went straight, it was packed, and I ended up taking, what I dreaded, 2h 30min. This sparked a thought as to why the driver wanted to apply his mind, when there was a technology guiding the way.

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