Why is Content Marketing the ‘in’ thing?

As marketers, PR professionals, sales professionals or even consumers, we all know, understand and have discussed that ‘content is king’. There are books, blogs, discussions and workshops on how one can generate meaningful content for content marketing and create value out of it. In fact as I write this blog I have a bestselling book on content strategy resting on my table, ready to teach me how I can make the most of the content I create. How do I create content that is shareable, if marketed in a right manner? Read more “Why is Content Marketing the ‘in’ thing?”