education

July 26, 2018

Thought leaders are not built overnight

Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 13, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018

Putting the Psychology back in PR

The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018

Some basic principles on PR

Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
April 28, 2018

What PR Education Today Needs

Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations […]
October 30, 2017

Top 5 Must Watch Movies for Communications Professionals

Communications Professionals draw inspiration from from any story being told, even movies. At SCoRe we have built a small library of several books on Public Relations […]
October 28, 2017

Come, fall in love with learning!

Like most other products of the Indian education system, I grew up being a marks oriented (as opposed to a learning oriented) student. My curiosity died […]
October 6, 2017

The leap from Accounts to Public Relations!

How I went from an education in Finance and Accounting to building a career in Public Relations
September 23, 2017

Principles of Public Relations – Nicole Fichardo

Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
July 19, 2017

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)