Experiential Marketing & Public Relations – A Deadly Combination in B2C Space

It is common to see B2C brands linking their Public Relations strategy to experiential marketing. The two are becoming closely connected and are leveraged for the common purpose of engaging with the consumer. We often see beverage, airline and lifestyle brands clubbing experiential marketing with Public Relations. The brands which are successful thoroughly understand how to engage with their key stakeholders – consumer and the media. If the campaign is successful it is (almost) always able to create a huge impact on both the stakeholders. A few things in my opinion that make experimental marketing a PR success are as follows: Read more “Experiential Marketing & Public Relations – A Deadly Combination in B2C Space”