Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media and communications – on the power of social media. Bhuvan is a YouTuber, singer and song writer and boasts of over 8 million followers on YouTube and 2 million on Twitter (yours truly is one of them), both numbers quite impressive for a 23 year old. Read more “Social media influencers as a catalyst in Public relations”