As the business of Public Relations is evolving, and digital media & owned media are making place in the Public Relations plans, we as Public Relations professionals often question the importance of Media Relations in our work. And no matter what we say or do we cannot undermine the fact; that media relations exist very dominantly in our business. Read more “Can Media Relations be taught?”
Communications Professionals draw inspiration from from any story being told, even movies.
At SCoRe we have built a small library of several books on Public Relations and Communications that we feel our fraternity should read. From biographies to text books, it includes works that can be sources of inspiration and ideas to be more powerful Communications Professionals. We highly recommend you to come and pick a copy, and/or recommend books that should be added.
The space of communications in India is changing FAST – the rise of new media platforms; the shift in the way Indians consume news and information – has all challenged traditional approaches to Public Relations, and will continue to evolve it. But more importantly, it has created a need for people who understand these shifts and can skill up the Public Relations community rapidly – The Public Relations Faculty.
This blog is a part of insights on Public Relations shared by SCoRe. India’s only institute dedicated to Public Relations
Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations as an elective or a specialisation. However, only the School of Communications & Reputation is dedicated to training aspiring professionals in this field which is both, an art and a science.