Book Review: All Marketers are Liars Tell Stories

‘All Marketers are Liars Tell Stories’ is authored by the best-selling author Seth Godin, who is also a marketer and a public speaker. In his book, Godin attempts to reiterate the point that authenticity is the best marketing of all. In fact, he stresses that no marketer is a liar but a mere storyteller. He also breaks successful marketing into five steps and explain why those steps work. The steps elaborated by him are as follows: Read more “Book Review: All Marketers are Liars Tell Stories”