Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. All the other factors revolve around the buyer. Hence, it is critical to thoroughly know & understand him/her. Read more “Persona Marketing & Communications – Be a solver not a seller”
You don’t have to be a marketing or Public Relations professional to know that ‘Content is King’. Any type of communication becomes interesting if there is quality substance in it. Today, marketers spend a lot of time, energy and resources to prepare quality content for their audience in order to make an impact.