As Public Relations professionals working in today’s day and age, all of us are finding new ways to communicate with our stakeholders. Not only have we ventured and excelled in creating creative content but have also married the marketing function by actively planning and suggesting marketing activities that support Public Relations. Brands are increasingly using every branding opportunity that assist in their PR function.
Communications professionals are influencers. Their job is to build and manage reputation of brands that they manage. To be able to achieve this goal, one of the things that a public relations professional frequently does, is to interact with media. The interaction takes place because of two primary reasons. One is to maintain the relationship with the media, as they are an important stakeholder for the communications business. And the other is to actively public relations pitch a story. Since it is essential for a communications consultant to prepare a good public relations pitch for the journalist, I thought of listing down the points that make for a successful public relations pitch. My thoughts are as follows: