Measuring GREAT because Public Relations is about just that

For as long as we can remember we have been drowning in the self-inflicted sorrow of how to measure Public Relations. And the joke is on us that in all this time we have been intelligently referring to media output as Public Relations. Even worse, we have interchangeably used Communications to replace Public Relations. Well, the times are changing and accuracy in what we do, why we do and how we do is of utmost importance. Read more “Measuring GREAT because Public Relations is about just that”