Here are certain mantras to be followed by every PR professional. (Based on learnings)
My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).
There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is about parties and fun. But there is good news for intelligent girls out there – the reputation of the business of managing reputation is finally changing and people understand that it is a brainy job that cannot be successfully handled by just any person.
The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and ‘communications’. While one of them pointed out that the name of our school which is ‘School of COmmunications & REputation’ should be replaced by the word ‘communication’ the other of course was on the other side of the table. My first reaction was ‘how does it matter!?’ but the conversation left me highly confused.
A large number of business or buying decisions are made on the basis of brand value, and not just the rational factors behind it. Several professionals, who are on the front lines of business development or other transactional interpersonal interactions, would agree that it is not just the value of their organisations’ brand, but also their own that plays a role in the success of these transactions.
It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can catch hold of #PRAXISMysore at some or the other conversation on social media.
“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”
For those who are not familiar, the ACE (Advanced Communications for Executives) series is the line-up of programmes by SCoRe for communications professionals with one-six years of experience.
Over the bygone weekend, SCoRe was the Academic Partner at IPRCCA, organised by exchange4media. E4M created quite a differentiated experience for a conference of this sort. One of the two panel discussions on the conference’s Theme – P3 India: Perception- Position- Proposition was on “Soft selling Culture & rebuilding brand India” – How can Changing perceptions and re-positioning a country’s image help arrive at the right value proposition?