Media Studies

September 25, 2017

Problem Solving in Public Relations – Cure the disease, not the symptom

Understanding the core objective of a campaign or reputation issue, rather than aiming for its superficial metrics
July 19, 2017

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)
June 26, 2017

Cause, effect and the opportunity in it for you

My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only […]
June 22, 2017

Tips for a Young Woman to be Successful in Public Relations

There was a time when Public Relations was synonymous to chiffon and pearls, and that was the same time when people thought that the profession is […]
May 19, 2017

A secret sauce for Content – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
May 19, 2017

Are we in the field of Communication or Communications?

A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and […]
May 19, 2017

Building a Personal Brand

A large number of business or buying decisions are made on the basis of personal brand value, and not just the rational factors behind it. Several […]
May 19, 2017

Hashtag PRAXISMysore

It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can […]
May 19, 2017

Book Review: Improvise: Unconventional Career Advice From An Unlikely CEO

“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”
May 19, 2017

Why should you join ACE Digital?

For those who are not familiar, the ACE (Advanced Communications for Executives) series is the line-up of programmes by SCoRe for communications professionals with one-six years […]
May 19, 2017

Building The Brand India – Wasted Opportunity

Over the bygone weekend, SCoRe was the Academic Partner at IPRCCA, organised by exchange4media. E4M created quite a differentiated experience for a conference of this sort. […]
May 19, 2017

Who should join SCoRe’s ARC programme?

It is not uncommon for professionals from non-communications background to enter the world of Public Relations after a certain number of years in their careers. In […]
May 19, 2017

Puppies and Ice-cream!

You would have figured what I’m talking about by reading the title of this blog. Recently we witnessed interesting tactics used by Uber Technologies Inc. in […]
May 19, 2017

Timing is Everything

Some campaigns are well designed at their core, but fizz out uneventfully because they were triggered too early or too late. Unfortunately for the campaign managers, […]
May 19, 2017

Five ways to market a new post-graduation school

I joined the School of COmunications & REputation also known as SCoRe- in March this year as a Marketing Communications Manager. The one thing that I […]
May 19, 2017

What Makes your Content B.A.D.A.S.S – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by my colleagues Amith Prabhu and Radhika Nandwani respectively) by Mark […]