March 26, 2018

Work hard to leave your imprint

How does it feel when someone forgets your name? Or rather when someone calls out a wrong name for you? Or even worse, someone pretends to […]
March 22, 2018

What Sets Apart the Best Programme in Public Relations

It is often said “you learn best while on-the-job”. Sure, working does give you exposure and experience. However, as it is essential to any part of […]
March 21, 2018

5 Essential Skills in Public Relations

A brief history of PR PR has gone through a transformation phase since the early 19th century. The field has witnessed two of the greatest professionals […]
March 20, 2018

Managing the interview line-ups of a celebrity!

The entertainment industry in India has an enormous number of eyeballs glued to it always, day-in and day-out. A million dreams in the hearts, young or […]
March 19, 2018

Reality Vs Expectations

Internship, the word itself terrified me. My seniors wouldn’t even want remember the days of their internship. The days of horror, as they would recount. Somewhere […]
March 14, 2018

Essential Skill Sets for A Public Relations Aspirant

Degrees are not everything, especially when it comes to Public Relations. To be a successful PR professional one needs to be an all-rounder. It is important […]
November 15, 2017

Preparing for a Public Relations Crisis

What constitutes a public relations crisis? In a world of disastrous earthquakes and tsunamis, crises means threat to human life and peaceful living when the same […]
October 17, 2017

How can a startup generate talkability?

  Buzz generation these days is a big deal. Good Public Relations leads to good buzz. PR has several benefits for a startup. A bootstrapped startup […]
July 19, 2017

PR Mantras

Here are certain mantras to be followed by every PR professional. (Based on learnings)
June 1, 2017

PR isn’t just for ladies

Women in Public Relations – It isn’t just for the ladies I am currently planning to organise PR activity for an event next month that is […]
May 19, 2017

A secret sauce for Content – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
May 19, 2017

Are we in the field of Communication or Communications?

A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and […]
May 19, 2017

Building a Personal Brand

A large number of business or buying decisions are made on the basis of personal brand value, and not just the rational factors behind it. Several […]
May 19, 2017

Hashtag PRAXISMysore

It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can […]
May 19, 2017

Book Review: Improvise: Unconventional Career Advice From An Unlikely CEO

“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”
May 19, 2017

Why should you join ACE Digital?

For those who are not familiar, the ACE (Advanced Communications for Executives) series is the line-up of programmes by SCoRe for communications professionals with one-six years […]