What constitutes a public relations crisis? In a world of disastrous earthquakes and tsunamis, crises means threat to human life and peaceful living when the same word is used in the world of business it means an emergency that is usually unexpected but can be anticipated.
One of the most recent and popular examples of such a crisis is the discovery of dangerous level of MSG and lead in Maggi Noodles which is one of the most favourite and popular snack amongst Indian families. The point of discussion here is how a company (in this case Nestle) should have prepared plan in order to protect its reputation.
Read more “Preparing for a Public Relations Crisis”
Buzz generation these days is a big deal. Good Public Relations leads to good buzz. PR has several benefits for a startup. A bootstrapped startup will gain a lot free and valuable visibility. This visibility will garner interest from consumers as well as possible investors/benefactors. Good PR in the early days can shield the startup from unfortunate hits to their business models. It increases credibility which can allow them to become more profitable, and can lead to lucrative alliances.
Read more “How can a startup generate talkability?”
Here are certain mantras to be followed by every PR professional. (Based on learnings)
Read more “PR Mantras”
I am currently planning to organise PR activity for an event next month that is about ‘Women in Engineering’, with the tagline – ‘Engineering isn’t just for blokes.’ During an ideas brainstorm where I was participating in a discussion around the reasons why Engineering is a male-dominated industry, it got me thinking about Public Relations in the same light. While, globally, the majority of entry to management level positions in PR are held by women, we see men holding most of the industry’s top roles at the highest levels.
Read more “PR isn’t just for ladies”
The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer
Read more “A secret sauce for Content – Review of The Content Code by Mark Schaefer”
A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and ‘communications’. While one of them pointed out that the name of our school which is ‘School of COmmunications & REputation’ should be replaced by the word ‘communication’ the other of course was on the other side of the table. My first reaction was ‘how does it matter!?’ but the conversation left me highly confused.
Read more “Are we in the field of Communication or Communications?”
A large number of business or buying decisions are made on the basis of brand value, and not just the rational factors behind it. Several professionals, who are on the front lines of business development or other transactional interpersonal interactions, would agree that it is not just the value of their organisations’ brand, but also their own that plays a role in the success of these transactions.
Read more “Building a Personal Brand”
It has been two weeks since the annual India summit for public relations and corporate communications got over; but it is amazing that still you can catch hold of #PRAXISMysore at some or the other conversation on social media.
Read more “Hashtag PRAXISMysore”
“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”
Read more “Book Review: Improvise: Unconventional Career Advice From An Unlikely CEO”
For those who are not familiar, the ACE (Advanced Communications for Executives) series is the line-up of programmes by SCoRe for communications professionals with one-six years of experience.
Read more “Why should you join ACE Digital?”