Preparing for a Public Relations Crisis

What constitutes a public relations crisis? In a world of disastrous earthquakes and tsunamis, crises means threat to human life and peaceful living when the same word is used in the world of business it means an emergency that is usually unexpected but can be anticipated.

One of the most recent and popular examples of such a crisis is the discovery of dangerous level of MSG and lead in Maggi Noodles which is one of the most favourite and popular snack amongst Indian families. The point of discussion here is how a company (in this case Nestle) should have prepared plan in order to protect its reputation.

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How can a startup generate talkability?


Buzz generation these days is a big deal. Good Public Relations leads to good buzz. PR has several benefits for a startup. A bootstrapped startup will gain a lot free and valuable visibility. This visibility will garner interest from consumers as well as possible investors/benefactors. Good PR in the early days can shield the startup from unfortunate hits to their business models. It increases credibility which can allow them to become more profitable, and can lead to lucrative alliances.

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PR isn’t just for ladies

Women in Public Relations – It isn’t just for the ladies

I am currently planning to organise PR activity for an event next month that is about ‘Women in Engineering’, with the tagline – ‘Engineering isn’t just for blokes.’ During an ideas brainstorm where I was participating in a discussion around the reasons why Engineering is a male-dominated industry, it got me thinking about Public Relations in the same light. While, globally, the majority of entry to management level positions in PR are held by women, we see men holding most of the industry’s top roles at the highest levels.

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A secret sauce for Content – Review of The Content Code by Mark Schaefer

The Content Code follows best sellers – Tao of twitter and Social Media Explained (reviewed by Amith Prabhu and Radhika Nandwani respectively) by Mark Schaefer

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Are we in the field of Communication or Communications?

A few weeks ago, I was a part of a discussion between two senior Public Relations professionals on the correct usage of the words ‘communication’ and ‘communications’. While one of them pointed out that the name of our school which is ‘School of COmmunications & REputation’ should be replaced by the word ‘communication’ the other of course was on the other side of the table. My first reaction was ‘how does it matter!?’ but the conversation left me highly confused.

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Building a Personal Brand

A large number of business or buying decisions are made on the basis of personal brand value, and not just the rational factors behind it. Several professionals, who are on the front lines of business development or other transactional interpersonal interactions, would agree that it is not just the value of their organisations’ brand, but also their own that plays a role in the success of these transactions.

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Book Review: Improvise: Unconventional Career Advice From An Unlikely CEO

“Did I fail? Probably. Did I gain valuable experience? Definitely. Did my failure contribute to my eventual success? Absolutely.”

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