Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but that is not the case today. We have sports starting from Kabaddi that is getting good prominence today. I am not sure how PR agencies specialise the Sports practice and offer services to their clients. Now the next question will be where is the business for that? Read more “Sports- A huge opportunity for PR”
Public Relations education today is in dire need of academicians who understand the craft of communications. In India, there are few institutes that offer Public Relations as an elective or a specialisation. However, only the School of Communications & Reputation (SCoRe) is dedicated to training aspiring professionals in this field which is both, an art and a science.