Recalling Masterclasses at Adfactors PR by their leadership, Nicole Fichardo, Class of 2017, shares her learning of Principles of PR
Student Blog, Class Of 2018
Ever since the day I commenced my journey with SCoRe, there was this one event I heard of everyday – PRAXIS. Be it our mentors enlightening us with the event details, the professors asking us if we would mark our presence there, this year or conversations amongst us students. There was no day that passed without a special mention for PRAXIS. PRAXIS was to be held at Jaipur this year. Our exhilaration around it was escalating every other day. We couldn’t wait anymore to experience this event, everyone spoke so highly of.
The practice of Public Relations is becoming fascinatingly complex. For one thing, today’s PR professional can’t do with just media engagement expertise. They need to be at least jacks of paid and owned media, while being master of earned media.
I have seen myself giving one advice to communication professionals with 1-3 years of work experience – ‘give it five years’. From my experience, especially in the Indian context, I believe that a communication consultant should at least give this much time to this profession.
Here are certain mantras to be followed by every PR professional. (Based on learnings)
PRAXIS was a 3 day summit held at Aamby Valley, Lonavala with the intention of bringing together PR professionals not only from India but across the globe and simultaneously doing PR for Public Relations. It was an interactive & engaging weekend with an attendance of over 500 PR stalwarts.
The 2001 Earthquake and 2002 communal riots had affected Gujarat massively. Several people had lost their lives and the state had encountered severe loss in industry, healthcare, tourism, infrastructure and investment opportunities. Narendra Modi received criticism world-wide.
There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies.
My students often ask me what specialisations a career in public relations (PR) can offer. Since PR agencies have now firmly moved away from a media-relations-only model to an integrated one, there is a range of choices: employer branding, public affairs, digital marketing, etc. I am, however, keeping an eye most on cause marketing – version 2.0 of corporate social responsibility (CSR).
1) Practice writing: They say practice makes a man perfect. This statement however stands true. The more you practice writing, one day you’ll be a master at it. After all in PR, content is king.