An understanding of Reputation Management for all

This article originally appeared on www.reputationtoday.in

A common refrain we hear these days from Public Relations executives, both in-house and in consultancies is that they are dealing with new-age bosses. Either young CEOs, in their 20s and 30s or older ones who have come from various domains because of which their understanding of Public Relations is zilch. There needs to be an annual orientation to help these business leaders get acquainted with the basic concepts of Public Relations along with their peers.

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