Work hard to leave your imprint

How does it feel when someone forgets your name? Or rather when someone calls out a wrong name for you? Or even worse, someone pretends to remember you but can’t recall your name? Well maybe disgusting, annoying or insulting? But do you know that these feelings shouldn’t be coming to your mind. Rather you should think that why didn’t your presence leave an unforgettable mark in their minds. Like why didn’t you do something that extraordinary and unforgettable?

So, like I mentioned in my second last blog, I recently completed my two months of internship at a reputed Public Relations firm. And thanks to my jovial nature I ended up making some great friends. I mean, I can seek their help in future and they won’t turn me down. I know I will not be avoided by them. Question here is, what difference does this make? Why is it so important to leave good imprint on someone’s mind? Why is important to be acceptable and loved?

Answer is simple. So that you get your work done easily. Or rather to put it in a more professional way, to get importance. I’ll share my internship experiences here to make my point valid. So, during these two months, I used to abide by deadlines, do my research well, ask questions till I got clarity. I used to stay back till 8.30pm and work even when the office hours got over at 6pm. I used to help others with their work load when I didn’t have much on my plate. There were days when I had to scan papers and look for coverage for a particular client. During those times, I not only looked for my client’ coverage, I also looked for my colleague’s client’s coverage. And the moment I found any, I used to take a picture and WhatsApp it to my colleague. The response to that WhatsApp was not only a Thank You but a sense of gratitude which I could sense. That was immense for me.

I remember one of my colleague who told me that she appreciated my constant questioning till I got clarity. I recall my manager who praised my extra effort and dedication to make work (coverage) happen. I remember her appreciating my 60 mails a day to numerous journalists, when I thought that she will be irritated with so many mails (I used to mark her in CC).

For me, the net result was, being loved and appreciated to the point when the India Practice Chair asks you to join back. Also, I would love to share her note here but then that would give away the name of my Public Relations firm and for some personal reasons, I want to keep it under wrap. I know that I have left my mark there and they will always remember me, no matter what.

So, next time if someone can’t recall your name, don’t let those dreadful thoughts cross your mind. Rather ask yourself, these three simple questions.

This blog originally appeared on the author’s blog site.

-Riya Sarkar

Riya is a student of the Class of 2018 of the Post Graduate Programme in Public Relations at SCoRe. She has completed her Masters in English Literature from St. Xavier’s College, Kolkata. She can be reached at Riya Sarkar on LinkedIn and @sarkarriya_92 on Twitter.

Importance of Homework!

When I recall my childhood days, I don’t really remember a happy child who loved her homework. I reminisce a cribbing child who felt irritated with pending work. She was someone who loved wrapping up work and going back home, free. Like someone, who wanted work to stay at work place and get back home, baggage free. But then as days passed, she grew up and learnt to deal with the dreadful, homework. Also, as she grew up, the definition of the word homework changed for her. In some years, the definition evolved from ‘completing the homework’ to ‘research’.

Now that I have completed my two months of internship at a reputed Public Relations firm, I really understand the importance of the word, homework. These two months have changed a girl from being a I-don’t-care-about-homework to homework-is-important girl.

The first incident which triggered this change was this journalist who works for The Hindu publication. During my internship, I was handling a consumer technology client. And for that client’s work, I had to call up journalists and pitch. So, one of the work was to pitch for a renowned Sri Lankan Opera singer. As usual, I was asked by my senior to talk to the features journalists for this singer. And for two days, in spite of making numerous calls, I realised that none of the journalists were interested in writing about her and some even said that they cover different beats. And that’s when I realised that perhaps I was reaching out to the wrong journalists. I did my ‘homework’ and mapped out a set of journalists who write on music. On the third day, I made my first call for this singer. The name of this journalist was Anurag Tagat. When I explained him that I have someone’s profile and I feel it might interest him, he interrupted me by saying that he only covers music. On mentioning with conviction, that I know his beat and the fact that this will definitely interest him, he did sound happy and surprised. And at last, I bagged my first interview opportunity for this singer. My ‘homework’ on this journalist gave me success!

And that’s when I realised the worth of the word, ‘homework’. I realised why teachers put so much stress on this particular thing or rather why was I scolded all the time for not doing my homework.

There is another incident which I particularly recall from my internship days. One day, during a call with a journalist, ten minutes into the conversation, he sternly said that he has changed his publication. And when I told him that I was aware of it and wanted to talk with him regarding that, he did sound happy. Furthermore, he appreciated that I have done my homework well.

So, finally the cribbing child has grown up and now appreciates her homework.

This blog originally appeared on the author’s blog site.

– Riya Sarkar

research in pr

Riya is a student of the Class of 2018 of the Post Graduate Programme in Public Relations at SCoRe. She has completed her Masters in English Literature from St. Xavier’s College, Kolkata. She can be reached at Riya Sarkar on LinkedIn and @sarkarriya_92 on Twitter.