Book Review: Tao of Twitter by Mark Schaefer

The Tao of Twitter by Mark Schaefer is a short 200 page guide to the vast world of Twitter. Schaefer rightly puts it in the beginning of the book “Studies show that about 60 percent of people who try Twitter quit after the first week, and I’m convinced it’s because they never get past the first set of simple instructions: set up profile, follow a few celebrities, tweet about ‘what you’re doing now,’ and see what happens”. Read more “Book Review: Tao of Twitter by Mark Schaefer”