I have had a real zest for writing since a very young age. Initially, I would pen down my thoughts and share them on several platforms. Other times, I just kept them to myself. Starting a blog was never on my wish-list. Neither did the thought ever occur to me. This was until one fine day when one of my friends suggested me to start one. Since then, there has been no looking back. It’s been 4 months that I publish at least one blog every week now.
I was no expert in writing and I joined SCoRe’s ACE writing programme, But even before that there are some ‘go to tips’ that I follow while writing blogs and I would like to share them with you all. I never thought I could churn out a blog every week but the reason I could create a dozen of them was to follow the ‘KISS’ strategy- Keep It Simple Silly!
We find ourselves professionally facing different goals to be achieved with different target audience, more often than not those of the same clients. Striking the right tone can have several advantages over a more generic “by the book” approach to communications. Besides achieving your goal, it establishes and/or strengthens your relationship with your target audience.