+91 98115 72673 
talktous@scoreindia.org- APPLY NOW
+91 98115 72673 talktous@scoreindia.org
DURATION:
10 Months
LOCATION:
Mumbai
ELIGIBILITY:
Completed or Pursuing Graduation
FEES:
1.95 Lakh + GST
Only Programme in India built by Public Relations Professionals
Scholarships & Fellowships for top performers
Practical Learning approach - PR campaign simulations, field projects, consultancy exposure and more
Only Programme in the World Endorsed by PRCAI and Accredited by Global Alliance
Earn more than what you invest here on
education post your graduation
Exclusiveaccess to World’s largest
PR Summit - PRAXIS, Reputation Today Conclaves & Other conferences
A programme covered in 10 months which
typically takes two years
Fundamental aspects of communications are covered, to prepare a solid foundation for students for PR. Training also begins to refine writing and presentation skills of students.
Technical Aspects of public relations are introduced at this stage. Students get to apply these concepts to real life PR campaigns through simulations and projects, under the guidance of practicing PR professionals.
Students of the Flagship Programme are guaranteed a two month paid internship in one of India’s top PR firms. The internships are well structured & monitored consistently, to ensure they’re meaningful. Most students earn a pre-placement offer from their place of internship. Internship dates:
Fall Term: January, February
Spring Term: July, August
Transformation into PR consultants happens in the final term, as students learn advanced aspects of PR & apply them in live projects offered by corporates. Micro-internships are organised in various PR firms - where they shadow, interact with and learn from day to day activities of PR consultants.
Students of the Flagship Programme are guaranteed a placement in a PR firm.This is where candidates can indicate which PR firm, location and practice they would like to join. After this interest is expressed, students interact with their choice of PR firms where the final placement decision is made. Your job begins in June (or whenever you and your company mutually decide)
Fundamental aspects of communications are covered, to prepare a solid foundation for students for PR. Training also begins to refine writing and presentation skills of students.
Technical Aspects of public relations are introduced at this stage. Students get to apply these concepts to real life PR campaigns through simulations and projects, under the guidance of practicing PR professionals.
Students of the Flagship Programme are guaranteed a two month paid internship in one of India’s top PR firms. The internships are well structured & monitored consistently, to ensure they’re meaningful. Most students earn a pre-placement offer from their place of internship. Internship dates:
Fall Term: January, February
Spring Term: July, August
Transformation into PR consultants happens in the final term, as students learn advanced aspects of PR & apply them in live projects offered by corporates. Micro-internships are organised in various PR firms - where they shadow, interact with and learn from day to day activities of PR consultants.
Students of the Flagship Programme are guaranteed a placement in a PR firm.This is where candidates can indicate which PR firm, location and practice they would like to join. After this interest is expressed, students interact with their choice of PR firms where the final placement decision is made. Your job begins in June (or whenever you and your company mutually decide)
The SCoRe PR Programme is built on the foundation of experiential learning. Students
step right into the shoes of a PR
Consultant from Day One. From case studies and live projects of
global PR campaigns to ground zero view of the PR
world, SCoRe students are not only entitled but
expected to perform as PR practitioners.
SCoRe students get exclusive access
to the biggest conferences for PR and Corporate Communications to learn from
and network from professionals. This puts them right up front to the PR
world.
World’s Biggest PR & Corporate Communications Summit
India’s Only PR Magazine hosts two conclaves
The Founders’ Summit
A Gathering of Ideas and Intelligence
Annual Awards for Best Indian PR firms & Corporate Communications Teams
Annual gathering of senior professionals
In their final term students spend about a week in India’s biggest PR firms, interacting with, learning from and shadowing senior and junior PR pros. This gives them a chance to truly ‘experience’ the practice of PR.
Also in the final term, students work AS PR Firms, on live projects given by corporates. The students form their own PR firms, create a strategy and roll out campaigns. Past batches got opportunities to work with Godrej Group, Global Citizen Concert, The Happionaire Way, The Promise Foundation, and many other brands
In the final term, students spend 14 days with Corporate Communications teams of large companies in Mumbai. This is a model unique to SCoRe, and gives students a chance to see how Corp Comm teams work, and what they expect from PR consultants. Here are some of the firms where our students have
SCoRe students get exclusive access to
the biggest conferences for PR and Corporate Communications to learn from
and
network from professionals. This puts them right up front to the PR world.
World’s Biggest PR & Corporate Communications Summit
India’s Only PR Magazine
hosts two conclaves
The Founders’ Summit
A Gathering of Ideas and
Intelligence
Annual Awards for
Best Indian PR firms &
Corporate Communications Teams
Annual gathering of
senior professionals
In their final term students spend about
a week in India’s biggest PR firms, interacting with, learning from and
shadowing
senior and junior PR pros. This gives them a chance to truly ‘experience’ the
practice of PR.
Also in the final term, students work AS
PR Firms, on live projects given by corporates. The students form their own
PR
firms, create a strategy and roll out campaigns. Past batches got opportunities to
work with Godrej Group, Global
Citizen Concert, The Happionaire Way, The Promise
Foundation, and many other brands.
In the final term, students spend 14 days with Corporate Communications teams of large companies in Mumbai.
This is a model unique to SCoRe, and gives students a chance to see how Corp Comm teams work, and what they expect
from PR consultants. Here are some of the firms where our students have
SCoRe follows a case study based methodology of teaching –
wherein PR practitioners show the students how they administered
their campaigns – right from
briefing to execution.
These are interaction sessions
where the
most senior leaders of
the PR and Communications share
their
experiences and insights
from the profession.
Sessions around the 36 courses of
the
programme. The programme
offers two electives in the third
term
– Advanced Corporate Communications and Advanced
Political Communications II.
The SCoRe faculty comprises of experienced professionals from the PR domain
who teach and mentor students at the school. The team includes the who's
who of PR from India and abroad.
The programme has been designed to cater to jobs in India’s top PR firms
who have come together to build SCoRe.
On an average students of SCoRe have two
offers waiting by the time they graduate.
"I don’t think any other institute gives you such exposure to PR consultancies & access to networking and knowledge platforms like PRAXIS, PR Moment Conferences etc."
– Prerna Porwal
Class of 2017
"I would recommend this programme because it gives you exposure to learn more and an the opportunity to learn from the best."
– Priyadarshini Mazumdar
Class of 2017
"I got to learn how to interact with journalists and how PR campaigns are executed."
– Amy Crasto
Class of 2017
“I recommend this programme because it made me much more confident and realise my potential.”
– Judelyne Banerji
Class of 2017
"It is only at SCoRe where we get to visit PR firms as students and get hands on experience at the job."
– Nicole Fichardo
Class of 2017
"I would recommend SCoRe to people looking for careers in media because SCoRe offers you multiple opportunities to experience different avenues in PR that one would like to specialise in."
– Mehernaz Fitter
Class of 2017
“A totally new path in my career couldn’t have started on a better note.”
– Sumitha Naik
Class of 2017
"I absolutely loved being a part of the first batch and it was an honour. Regardless of where I end up in life, what I have learned here is going to help me throughout my career."
– Amisha Tirthani
Class of 2017
"I don’t think any other institute gives you such exposure to PR consultancies & access to networking and knowledge platforms like PRAXIS, PR Moment Conferences etc."
– Prerna Porwal
Class of 2017
"I would recommend this programme because it gives you exposure to learn more and an the opportunity to learn from the best."
– Priyadarshini Mazumdar
Class of 2017
"I got to learn how to interact with journalists and how PR campaigns are executed."
– Amy Crasto
Class of 2017
“I recommend this programme because it made me much more confident and realise my potential.”
– Judelyne Banerji
Class of 2017
"It is only at SCoRe where we get to visit PR firms as students and get hands on experience at the job."
– Nicole Fichardo
Class of 2017
"I would recommend SCoRe to people looking for careers in media because SCoRe offers you multiple opportunities to experience different avenues in PR that one would like to specialise in."
– Mehernaz Fitter
Class of 2017
“A totally new path in my career couldn’t have started on a better note.”
– Sumitha Naik
Class of 2017
"I absolutely loved being a part of the first batch and it was an honour. Regardless of where I end up in life, what I have learned here is going to help me throughout my career."
– Amisha Tirthani
Class of 2017
You must be a graduate by August of the current year.
(You’re eligible if you’re awaiting your final year results)
Click on the APPLY Tab and fill up the form You will receive a call (from 9811572673) & an email (from TalkToUs@scoreindia.org) with further instructions.
Check out the next date(s) of our entrance test. For now, it is completely online.
Appear for the Entrance Test
Writing Test
Two 300-word essays to be written
(choosing from four topics). Topics
could range from current affairs to
PR case studies. What we like to
see is the ability to build a story in
a fluent manner.
Aptitude Test
Which consists of 4 sections:
Language Skills (25%)
General Awareness (15%)
Logical Reasoning (10%)
Data Interpretation (10%)
Interviews (Qualifier)
The interview round assesses the
overall fit
of the candidate for PR –
by understanding the motivations
for
joining the field, general attitude
towards excelling in it, and
medium
to long term career plan. Candidates
with highest scores
are made an
admission offer.
At the time of appearing for SET, please carry:
The total Fee of the programme is (Flagship Programme : 1,95,000 plus GST) Payable in three instalments:
50,000: Joining Fee - to be paid within 7 days of receiving admission letter.
1,00,000: to be paid at the time of joining .
To be paid before the end of Term 1. (Only for Flagship Programme)
Know more
about Flagship Vs Signature Programmes
Option to pay the fee in monthly instalments can do so. SCoRe’s strategic
partners EduVanz provide scholar loans to
make the payments spread out over
9-14 months instead of two instalments.
At the time of application, interested students can indicate if they
would like to avail this.
Check out our next dates and venues for the SCoRe Entrance Test (NCAT). Click Here
5th February 2022
Programme Starts
5th February – 30th April 2022
Term 1
29th April - 6th May 2022
Term Break
7th May - 30th June 2022
Term 2
1st July - 31st August 2022
Summer Internship
1st September - 30th November 2022
Term 3
24th - 26th September 2022
SPECTRA
October 2022
Final Placement Season
30th November 2022
Programme end
School of Communications & Reputation (SCoRe)
3rd Floor
Kohinoor Education Complex,
Kohinoor City Road, Kurla West,
Mumbai, Maharashtra 400070
You must be a graduate by August of the current year.
(You’re eligible if you’re awaiting your final year results)
Click on the APPLY Tab and fill up the form You will receive a call (from 9811572673) & an email (from TalkToUs@scoreindia.org) with further instructions.
Check out the next date(s) of our entrance test. For now, it is completely online.
Appear for the Entrance Test
NCAT
Which consists of 5 sections:
Language Skills (25%)
General Awareness (15%)
Logical Reasoning (10%)
Data Interpretation (10%)
Writing (40%)
Two 300-word essays to be written (choosing from five topics). Topics could range from current affairs to PR case studies. What we like to see is the ability to build a story in a fluent manner.
Interviews (Qualifier)
The interview round assesses the overall fit of
the candidate for PR – by understanding
the motivations for joining the field,
general attitude towards excelling in it,
and medium to long term career plan.
Candidates with highest scores are made
an admission offer.
What you’ll need:
The total Fee of the programme is (Flagship Programme : 1,95,000 plus GST) Payable in three instalments:
50,000: Joining Fee - to be paid within 7 days of receiving admission letter.
1,00,000: to be paid at the time of joining .
Remaining to be paid before the end of Term 1.
Option to pay the fee in monthly instalments can do so. SCoRe’s strategic
partners EduVanz provide scholar loans to
make
the payments spread out over 9-14 months instead of two instalments.
At the time of application, interested students can indicate if they would like
to avail this.
Check out our next dates and venues for the SCoRe Entrance Test (NCAT). Click Here
3rd July 2023
Programme Starts
3rd July – 23rd Dec 2023
Term 1
21st - 23rd September 2023
PRAXIS, Chennai
November 2023
SPECTRA, Mumbai
25th- 31st Dec 2023
Term Break
2nd Jan - 28th Feb 2024
Summer Internship
3rd March - 30th April 2024
Term 2
March 2024
Final Placement Season
30th April 2024
Programme end
School of Communications & Reputation (SCoRe)
3rd Floor
Kohinoor Education Complex,
Kohinoor City Road, Kurla West,
Mumbai, Maharashtra 400070
“There is a wealth of ideas and knowledge in the world of PR, which does not reach the students of PR. This is primarily because academic institutions are unable to collaborate with practitioners. SCoRe is here to change that - to make sure we get the best talent possible.”
– N S Rajan (EX-MD, Ketchum Sampark)
“There is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will in the long run”
- Nitin Mantri, President, PRCAI & CEO, Avian Media
India’s only institute dedicated to
Public Relations.
+91 98115 72673 
talktous@scoreindia.org
