November 15, 2018
social media

Social Media Magnifies You

Sifting through my bag, I realised I forgot to carry my power bank. Oof, how could I be so careless? That’s when I heard the speaker […]
November 13, 2018
Collaborating with the enemy

Book Review: Collaborating with the Enemy by Adam Kahane

Collaborating with the enemy How to work with the people you don’t agree with or like or trust by Adam Kahane Publisher- Berrett Kohler The book […]
November 2, 2018
tips for young PR professionals

Practical Tips To Young And Aspiring PR Professionals

I have written these guidelines based purely on my practical experience. One may not find this in text books but, I strongly felt this will help […]
October 28, 2018
best mass communications colleges in India

Best Mass Communications Colleges in India

In the last couple of years we’ve gotten a chance to take a close look at some of the best mass communications colleges in India, particularly […]
October 2, 2018
communications officer

Why The CEO is the primary Chief Communications Officer

I am convinced in my several years of learning the intricacies of reputation and communication management that the chief executive of an organisation is the primary […]
July 26, 2018

Thought leaders are not built overnight

Typically, when you go for some new business pitch one of the expectations laid out by the client is that they want a thought leadership position […]
July 18, 2018

PR must lead the resurgence of constructive debate

Flame wars. This is how computer scientists in the 1970s described brief negative comments that came to characterize electronic discussion boards. There is no questioning that […]
July 18, 2018
sports-public relations

Sports- A huge opportunity for PR

Over the past two decades sports has been getting more exposure across all games. In the good old days, we would only hear about cricket but […]
July 14, 2018

Inspiration or Innovation: What Comes First?

Establishing a brand culture to think differently is at the top of every brand’s priority list. A brand that thinks differently will lead to innovation, and […]
July 13, 2018

The talent crisis is looming large

There is a talent crisis looming large in several fields and Public Relations in India is certainly one of them. I write about it often and […]
July 12, 2018
public relations

Putting the Psychology back in PR

The first thing that I read about PR convinced me that this is I want to do. It had so much intelligence and story that I […]
July 11, 2018

Some basic principles on PR

Public relations will by and large help you try to and shape opinion with your audience and key stakeholders from time to time. It’s a long-drawn […]
July 6, 2018

Persona Marketing & Communications – Be a solver not a seller

Brand Communication is an art that needs careful assessment of multiple variables. Of the variables involved, the most important one is the buyer of the product. […]
July 2, 2018
employees can be great leaders

Employees can be great leaders

The world has become competitive, it is not just about competing to get the consumer’s share of attention and wallet, but the competition is also about […]
June 26, 2018
Public Relations

How Public Relations is evolving as a career option

In the last two decades Public Relations as a career choice has come a long way. While some of the things Public Relations focuses on in […]
June 25, 2018
youtube as an influencer

Social media influencers as a catalyst in Public relations

A few weeks ago at ZEE Melt, a young chap named Bhuvan Bam was invited to speak to a room full of senior professionals from media […]