Public Relations is a huge umbrella term under which there are various types of it. So what are the different types of public relations? As there are a lot of types involved, it acts as a bridge between consumers and organisations. This in fact includes many duties for a public relations person. People often wonder, what are the different types of public relations?
The duties are segregated under various types for better functioning of organisations. What are the different types of public relations:
Many people consider that public relations and media relations are one and the same. No, public relations duty is to maintain relations and build reputations between organisation and its public. While media relations is part of public relations to build connections with journalists, broadcasters, influencers.
The various social media platforms like Facebook, Twitter, Instagram are becoming huge platforms for doing marketing of new products and services.
In a way social media is a great platform for PR. It is easy and helpful in building and promoting organisation reputation and brings positive results quickly. It basically gives the brand an opportunity to connect directly with the consumers.PR professionals must have complete knowledge on social media to reach out to the public in all the possible ways.
Crisis management is one of the very important types of PR. It has become very easy to destroy the name of an organisation. This misleads other consumers as fake news is spread so fast. As a PR person, it is the utmost responsibility to be prepared well in advance.
To maintain and build the reputation of the organisation, this must be addressed as earliest as possible before it looses reputation.
4. Employee Relations
This can be considered as “public relations within public relations.” The main aim of this type is to keep the employees motivated by not letting them down in any circumstance. Telling them the importance of mental health, without which there is no peace of mind.
Employee relations persons must be thick skinned and ready to face any consequence.
5. Integrated marketing and communications
Integrated marketing and communications cannot be considered as type of PR, but helps in maintaining the various activities of public relations in working with advertising, media relations and internal employee well being.
It helps in monitoring of these relations and ensures the messages are carried out in a proper manner. For this to process effectively, one must be very good at delivering communication and interact with all kinds of people.