Digital PR and SEO both help in promoting a business or a website. So SEO is a lot like PR in terms of a goal, but both are way different. SEO provides the information that people look for on search engines, while PR provides the information to people who haven’t searched yet but it needs to be told. PR is about building relationships and creating a positive image for a company, this can be done through various channels such as media relations, crisis management, and thought leadership. SEO, on the other hand, is all about optimizing your website for search engines. This means making sure your website appears as high up in the search results as possible.
The truth is, both Digital PR and SEO can be beneficial for your business. It really depends on your goals and what you want to achieve. If you want to build an awareness for your brand and get people talking about you, then PR is a better option. If you’re more focused on driving traffic and sales, then SEO should be your main priority.
But if you get both to work seamlessly together it will help in providing the best marketing results. By implementing a strategic Digital PR and SEO plan, you can maximize your chances of success.
If you want your PR article to be found online, it’s important to take search engine optimization (SEO) into account. Here are some tips on how to write a PR article in a way that benefits the searchability of your topic:
1. Use keyword-rich titles. Your title should accurately reflect the content of your article, but it should also include keywords that people are likely to search for. If your PR article has the trending or most searched keywords, chances are that your article will gain visibility.
2. Make use of tags. When you submit your article to a website or blog, be sure to include tags. Tags are keywords that help categorise your article and make it easier for people to find it when they’re searching online.
3. Write relevant articles. Make sure your articles are easy to read, understand and most importantly it reflects what your business is about. Sharing information about your business or about things around your business, generates good PR for your business in addition to its visibility.
4. Promote your article through social media. Once you’ve published your article, share it on social media sites like Twitter, LinkedIn and Facebook. This will help more people find and read your article.
By following these tips, you can make sure that your PR article is more likely to be found by potential readers online.
Digital PR and SEO are two very different strategies, but they can definitely affect each other. If you’re interested in pursuing PR for your business, it’s important to be aware of how SEO can influence your efforts. Likewise, if you’re focused on SEO, understanding how PR can help you reach your goals is also key. By knowing the difference between Digital PR and SEO and how they work together, you can create a more effective strategy for promoting your business online.
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– Shreya Doshi
Shreya is currently part of a Marketing team at School of COmmunication and REputation, Mumbai (SCoRe). She has completed her Masters in Marketing and Advertising from Mumbai Educational Trust (MET) University. She loves to travel, enjoys the thrill while performing adventure sports, and loves music and dance.
She can be reached on Twitter and LinkedIn