The Specialisation in Corporate Communications prepares you for roles in mainstream PR agencies to counsel clients in the corporate space. In this specialisation you will learn how to create and run campaigns aimed at building, sustaining and protecting corporate reputation.
Corporate Communications refers to the practice of building reputation of an organisation with its internal and external stakeholders. Largely, it pertains to organisations in the private sector. Organisations have an internal department generally referred to as Corporate Communications who are advised by a PR firms and professionals that are hired to do so. You can read more here about how PR and Corporate Communications work together.
Most of the PR world that you see around is driven by Corporate Communications. Most of our alumni work in this space, for PR firms. Most career opportunities exist and will emerge in this space for the foreseeable future. PRCAI estimates that this sector is growing at the rate of 20% every year. It also gives a you a wide range of sectors, clients, and PR objectives to work on. This also gives you a really legitimate platform to move from consultancy to corporate side somewhere down the line in your career.
Students complete the following for to earn this specialisation:
1. Internship: Two-month internship in a mainstream PR agency
2. Live Project: Live project with a PR team
3. Immersion: Two week shadowing with a corporate communications teams
4. Dissertation: 10,000 word dissertation on a topic related to reputation management
5. Electives: Take three electives in the final term (Corporate Communications – II, C-suite Communications, Case study series)