Crash Course in Public Relations for Founders, Media Professionals and Managers in Sales, Marketing, HR, Finance

Why do you need this course?

Because the Pandemic has upended businesses.

Those that thrive and survive are the ones that came into the Pandemic strong, kept their ears on the ground and had the agility to adapt, and those who focused on what they could control, and those that leaned on and came together to support each other. Underpinning all the above, was a common string. In Public Relations, we call it effective and sustained stakeholder engagement.

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Businesses, institutions, individuals have seen it all – the rise to goodwill and the fall to defamation, the loss of trust and reputation, fake news, employee-first strategy, community support, partnering governments and society, crisis management. If you are well into your career, and have been observing what you see around, the way your own organisation responded to its employees, managed customers, engaged in community services, supported government and its initiatives, then you have witnessed public relations in action.

PR-101 is an introduction to those of you who wish to lead your functions, divisions, businesses with purpose to earn the trust of your stakeholders. This, as we see today, is fundamental to business. If you are in Procurement, HR, Public Policy, Marketing, Corporate Affairs, Finance, Product Development etc, or leading a startup this is the course for you to help you get ahead of your peers. Public Relations, unlike any other function, offers a 360 degree view of businesses, the environment in which they operate and speaks to the fundamental of good business practice: act with purpose and earn trust of stakeholders.

Modules & Faculty Chairs

1. Understanding PR – The House of PR

2. The Power of Earned Influence

3. The Public Relations Process – Strategies & Execution

4. Becoming your own PR Consultant

5. Case Studies

6. Simulation

 1. Mapping Stakeholders and their expectations

2. Understanding & harnessing Stakeholder Influence

3. Identifying opportunities & risks

4. Media Management Strategies

5. Case Studies

6. Simulation

1. Recognising Crisis: Sources, Triggers, Vulnerabilities

2. Sizing up Crises: Classifications & Measurements

3. Communicating During Crises

4. Crisis Playbook

5. Case Studies

6. Simulation

1. Overview of our Social Media Universe

2. How Social Influence Propagates

3. Finding your voice: Content Strategies for Social Media

4. Elements of a successful social media presence

5. Case Studies

6. Simulation

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