{"id":1045,"date":"2018-11-02T18:24:01","date_gmt":"2018-11-02T18:24:01","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=1045"},"modified":"2025-02-06T12:32:15","modified_gmt":"2025-02-06T12:32:15","slug":"tips-for-young-pr-professionals","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/","title":{"rendered":"Practical Tips To Young And Aspiring PR Professionals"},"content":{"rendered":"<p>I have written these guidelines based purely on my practical experience. One may not find this in text books but, I strongly felt this will help some of the professionals who have just entered the growing world of Public Relations. I have looked at this piece with tips for young PR professionals especially when it came to new business pitches on the one hand and on the other hand I have also viewed it as to how a PR professional will be able to build one\u2019s confidence with their clients.<\/p>\n<p><!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/#Here_are_5_Tips_for_Young_PR_professionals\" >Here are 5 Tips for Young PR professionals<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/#_1_Avoid_Media_Audits\" >\u00a01.\u00a0Avoid Media Audits:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/#2_Press_releases_have_become_passe\" >2. Press releases have become pass\u00e9:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/#3_Respect_the_Journalist\" >3. Respect the Journalist:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/#4_Refrain_from_using_names_of_Journalists\" >4. Refrain from using names of Journalists:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/#5_Demonstrate_your_writing_skills\" >5. Demonstrate your writing skills:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Here_are_5_Tips_for_Young_PR_professionals\"><\/span>Here are 5 Tips for Young PR professionals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"_1_Avoid_Media_Audits\"><\/span><strong>\u00a01.\u00a0<\/strong><strong>Avoid Media Audits:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>When it comes to pitching for a new business most PR executives like conducting media audits. They randomly call the journalists to get some perception or insights for the pitch. Most often these audits are done at the last minute and the journalist gets irked when he or she is contacted. One needs to understand that these audits will not give any great insights as invariably the sample size is very low.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Press_releases_have_become_passe\"><\/span><strong>2. Press releases have become pass\u00e9:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t expect any traction out of press releases. Press release has become outdated and old fashioned. The inboxes of most journalists are always flooded with millions of releases across the country and they invariably miss their eyes as they have other priorities to attend to. Instead one need to be smart and find out is there a good angle to pitch it as a good story and get published. Set your clients expectations on press release as most clients still expect high hits on press releases in both online and print.<\/p>\n<p><em>Related: <a href=\"http:\/\/scoreindia.org\/blog\/public-relations-profession-misconceptions\/\">Public Relations Myths Busted\u00a0<\/a><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Respect_the_Journalist\"><\/span><strong>3. Respect the Journalist<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Please give the journalists his space. It has become a habit with most of them to keep calling the journalist after one sends some press note or a press release. Let us understand and respect the journalist as they have lot of other things to do and hence it is important to do your follow up in the most understanding and interesting manner by not straining one\u2019s relationship<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Refrain_from_using_names_of_Journalists\"><\/span><strong>4. Refrain from using names of Journalists<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Never drop a journalist\u2019s name during new business pitches. Some professional\u2019s like to demonstrate their media relationship strengths in the meeting by dropping the name but at times one does not realize the correctness of the name and publication and the next thing you get to know is that he or she has moved from the publication. Thus, cutting a sorry figure. Also, some clients quiz the agency at times to know the agency\u2019s strength on media relations. So, it is better to avoid mentioning any names from the media.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Demonstrate_your_writing_skills\"><\/span><strong>5. Demonstrate your writing skills<\/strong>:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Avoid outsourcing for authored or placed articles. As a public relation professional, the onus lies with the person handling the account to write this as he or she has deeper understanding of the brand. The outsourcing can help you in the short run but in the long run your writing and thinking skills count a lot to build your career in this profession. And your client will repose more faith on you once you are able to churn out content and add value to their business.<\/p>\n<p>This piece on Tips for Young PR Professionals is contributed by:<\/p>\n<p><strong>&#8211; Ganapathy Vishwanathan\u00a0<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-965 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-768x1152.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-1200x1800.jpg 1200w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-965\" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-768x1152.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/07\/ganapathy-1200x1800.jpg 1200w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript>Ganapathy Viswanathan comes with over 3 decades of industry experience in Brand Communication, Public Relations &amp; Digital Marketing. He has worked in diverse disciplines with several multinational advertising agencies like Ogilvy, Lowe and Mudra Group. On the Public Relations front, he was\u00a0 the General Manager Western region of\u00a0<a href=\"https:\/\/india.mslgroup.com\/\"><span class=\"aBn\" tabindex=\"0\" data-term=\"goog_228246488\"><span class=\"aQJ\">20:20<\/span><\/span>\u00a0MSL<\/a>, where he spearheaded the western region operations. In his last Senior role he was the Senior Vice President\u00a0 Sales &amp; Marketing\u00a0 Communication at Eureka Mobile Advertising a mobile engagement company in India head quartered in UK.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips for Young PR professionals- Masters in Public Relations<\/title>\n<meta name=\"description\" content=\"Here are 5 tips for young PR professionals who are beginning their career 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