{"id":1132,"date":"2019-05-17T06:59:21","date_gmt":"2019-05-17T06:59:21","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=1132"},"modified":"2023-12-10T17:30:42","modified_gmt":"2023-12-10T17:30:42","slug":"north-east-india-unexplored-destination","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/north-east-india-unexplored-destination\/","title":{"rendered":"Corporate Immersion Experience"},"content":{"rendered":"<p>Before joining work in a Public Relations consultancy, it is important to know, understand and learn things from the client\u2019s perspective. I was very fortunate, to get the opportunity to work at Turner International India, under their Corporate Communications team. It gave me a better clarity regarding the consultancy side and the client side and regarding the functioning of Corporate Communication team. In Turner, they have an in-house communication team that handles the PR for their channels like WB, HBO and HBO HD. Since, they don\u2019t have a huge market in India, they don\u2019t require a consultancy separately to handle it. The kids channels \u2013 Cartoon Network and POGO are completely handled by the consultancy. During the ten days of immersion, I made internal reports mentioning the coverage for their cartoon channels, contributed some ideas for an upcoming campaign, wrote an article for one of their new show called Kalari Kids which got posted on Mompresso. Though, the duration was short but this experience was definitely needed before joining a PR firm.<\/p>\n<p>My two takeaways from this experience were:<\/p>\n<ul>\n<li>Clarify your doubts: Often, we are hesitant to ask questions to the client thinking how stupid it might sound or assuming it to be a totally irrelevant one but unless you ask how would you know, if its correct or not? Ask questions until and unless you are clear about the idea because one assumption can make the entire plan go haywire. So, don\u2019t hesitate and just ask the questions.<\/li>\n<li>Understand the brief: I understood that PR professionals mostly make a mistake in misunderstanding the brief and with that, start planning for the campaigns which again doesn\u2019t help in the long run. No matter how great the campaign is but if it doesn\u2019t align with the brief, would it even make sense? Thus, it is very important to thoroughly understand the brief and not divert from it.<\/li>\n<\/ul>\n<p>It was an amazing experience, full of learning and insights.<\/p>\n<p><strong>&#8211;\u00a0Sushabya Pradhan<\/strong><br \/>\n<a href=\"https:\/\/in.linkedin.com\/in\/anjana-p-v\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1064 lazyload\" data-src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-199x300.jpg\" alt=\"Sushabya Pradhan Post Graduate Programme in Public Relations \" width=\"146\" height=\"220\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-199x300.jpg 199w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-768x1160.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-678x1024.jpg 678w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-50x75.jpg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya.jpg 1944w\" data-sizes=\"(max-width: 146px) 100vw, 146px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 146px; --smush-placeholder-aspect-ratio: 146\/220;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1064 \" src=\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-199x300.jpg\" alt=\"Sushabya Pradhan Post Graduate Programme in Public Relations \" width=\"146\" height=\"220\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-199x300.jpg 199w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-768x1160.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-678x1024.jpg 678w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya-50x75.jpg 50w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2018\/11\/Sushabya.jpg 1944w\" sizes=\"(max-width: 146px) 100vw, 146px\" \/><\/noscript><\/a><\/p>\n<p>Sushabya\u00a0is a part of Class of 2019 in the <a href=\"http:\/\/scoreindia.org\/Post-Graduation-in-Public-Relations.html\">Post Graduate Programme<\/a>\u00a0in PR &amp; Corporate Communications at School of Communications &amp; Reputation, Mumbai. She holds a degree in B.A with specialisation in Journalism and Psychology from M S Ramaiah College of Arts, Science &amp; Commerce, Bangalore. Her love for meeting new people and desire for learning drove her towards the field of Public Relations. She completed her internship in PR at Avian WE, Mumbai.<\/p>\n<p>She can be reached at <strong><a href=\"http:\/\/twitter.com\/@Susavya\">@Susavya<\/a><\/strong> and as <a href=\"https:\/\/www.linkedin.com\/in\/sushabya-pradhan-25a39316a\/?originalSubdomain=in\">Sushabya Pradhan<\/a>\u00a0on LinkedIn<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Immersion Experience : SCoRe Blog<\/title>\n<meta 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