{"id":1240,"date":"2019-10-10T08:12:17","date_gmt":"2019-10-10T08:12:17","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=1240"},"modified":"2024-08-20T06:35:44","modified_gmt":"2024-08-20T06:35:44","slug":"origin-of-public-relations-india","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/origin-of-public-relations-india\/","title":{"rendered":"Origin of Public Relations in India – Mythological Era"},"content":{"rendered":"

Talking about the origin of public relations in India, the first legal PR body, The Public Relations Society of India was formed in Mumbai in 1958. Since then, the profession has been growing and it gained speed in the early 1990s. Not much specification has been given in terms of the origin of public relations as a concept but many believe that it has been existing since the mythological times. Mahabharata and Ramayana are the epic Hindu mythologies which show the existence of strategic communication and origin of public relations practices time and again.<\/p>\n

So what does a PR professional do? and How do you related it to the mythological era?<\/p>\n

The first question could be answered in various ways like, they enhance the reputation of their client, act as a liaison between an organization and its stakeholders, act as the voice of a brand, maintain media relations, handle crisis situations, etc. PR professional does all these and more.<\/p>\n

To answer the second question, the basic plot of Mahabharata and Ramayana is commonly known in India, but you may miss out on the communication strategies and stunts used in the epic narration that clearly show creative PR activities.<\/p>\n

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