{"id":1266,"date":"2019-10-16T07:36:48","date_gmt":"2019-10-16T07:36:48","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=1266"},"modified":"2024-06-25T06:44:00","modified_gmt":"2024-06-25T06:44:00","slug":"festivals-teach-us-public-relations","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/festivals-teach-us-public-relations\/","title":{"rendered":"What do these festivals teach those of us in Public Relations?"},"content":{"rendered":"<p>We are at the fag end of the year. It is festival time.\u00a0 There are holidays galore. So what Festivals teach us as Public Relations professionals?<\/p>\n<p>Dassera is the festival where the triumph of good over evil is celebrated and Diwali is the celebration of victory of light over darkness. They almost signify the same thing and are usually celebrated a few days apart.<\/p>\n<p>The logistics aside there are few things that stand out in these festivals. First, newness of\u00a0 new clothes, newly done up houses, new start to the calendar and new reasons to get together. Second, is an exchange of sweets to mark celebration and third is coming together of families and friends to have a good time.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/festivals-teach-us-public-relations\/#How_do_we_apply_these_three_elements_of_newness_sweetness_and_togetherness_to_our_lives_as_Public_Relations_professionals\" >How do we apply these three elements of newness, sweetness and togetherness to our lives as Public Relations professionals?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/festivals-teach-us-public-relations\/#Newness\" >Newness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/festivals-teach-us-public-relations\/#Sweetness\" >Sweetness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/festivals-teach-us-public-relations\/#Togetherness\" >Togetherness<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"How_do_we_apply_these_three_elements_of_newness_sweetness_and_togetherness_to_our_lives_as_Public_Relations_professionals\"><\/span>How do we apply these three elements of newness, sweetness and togetherness to our lives as Public Relations professionals?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"Newness\"><\/span>Newness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is about innovation. About bringing freshness into the things we do for the organisations and brands we work on.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Sweetness\"><\/span>Sweetness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is in how we make our work stand out to bring a smile to the end consumer and our client&#8217;s customers.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Togetherness\"><\/span>Togetherness<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>It is about how we use our various networks to deliver the best thinking to the product and service we ideate on.<\/p>\n<p>The question that I keep asking is that why are there very few among us who innovate, or stick our neck out or do things to make a difference to our profession? Is there a lack of encouragement? Is there an inherent absence of inertia? Or is it just lack of interest and desire to the new like we would do during the festival time? Why cannot we carry the festival spirit to our professional world?<\/p>\n<p>I have interacted with many public relations professionals in my life. I have met with people across multiple organisations and across all levels. I still wasn&#8217;t able to think of more than a handful who write a regular blog on the profession. I couldn&#8217;t think of more than two who are outstanding public speakers. I couldn&#8217;t think of more than the usual pioneers who would be role models beyond the four walls of their organisation. I never though that there is dearth of talent. I felt it was just the absence of a spirit to go out there and showcase the newness, the sweetness and the togetherness beyond that rare annual occasion.<\/p>\n<p>I hope this festival marks a period of fresh thinking and renewed vigour for the professional community in the country. And we hope to see that in a couple of Cannes Lions coming home for the PR category next year. Until then, enjoy the celebrations and watch what you eat.<\/p>\n<p>&#8211;<em><strong> Amit Prabhu<\/strong><\/em><\/p>\n<p><em>Readers would also like to read:\u00a0\u00a0<\/em><a href=\"http:\/\/scoreindia.org\/blog\/tips-for-young-pr-professionals\/\"><em>Practical Tips To Young And Aspiring PR Professionals<\/em><\/a><\/p>\n<p>Amith is the\u00a0Dean of the School of Communications &amp; Reputation (<a href=\"http:\/\/scoreindia.org\/\">SCoRe<\/a>)- A post graduate\u00a0<a href=\"http:\/\/scoreindia.org\/Post-Graduation-in-Public-Relations.html\">institute of Public Relations<\/a>\u00a0built by the Indian PR community. He is also the founder of the\u00a0<a href=\"http:\/\/promisefoundation.com\/\">PRomise Foundation<\/a>\u00a0which organises\u00a0<a href=\"http:\/\/praxisonline.in\/\">PRAXIS<\/a>, India\u2019s annual summit of reputation management professionals.\u00a0He can be reached\u00a0<a href=\"https:\/\/twitter.com\/amithpr\">@amithpr<\/a>\u00a0on twitter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1286,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What do these festivals teach those 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