{"id":1616,"date":"2020-01-14T08:34:41","date_gmt":"2020-01-14T08:34:41","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=1616"},"modified":"2024-08-14T06:09:51","modified_gmt":"2024-08-14T06:09:51","slug":"public-relations-content","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/public-relations-content\/","title":{"rendered":"Types Of Content The PR Professionals Can Use"},"content":{"rendered":"<p>In this age of information clutter there is so much of content available that it is very difficult to filter through it. The message sometimes gets lost somewhere. There are different types of content which can be used for various platforms to communicate effectively. A good communicator needs to know what type of\u00a0 content to use where to send across the message. In this blog, we will explore these types and their use for public relation professionals in details.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-content\/#The_content_majorly_revolves_around_the_senses_used_by_a_person_to_understand_the_content_such_as_sight_hearing_smell_and_in_some_rare_cases_taste_and_touch\" >The content majorly revolves around the senses used by a person to understand the content such as sight, hearing, smell, and in some rare cases taste and touch.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-content\/#Written_Content\" >Written Content:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-content\/#Imagery\" >Imagery:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-content\/#Sound\" >Sound:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/public-relations-content\/#Graphics\" >Graphics:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"The_content_majorly_revolves_around_the_senses_used_by_a_person_to_understand_the_content_such_as_sight_hearing_smell_and_in_some_rare_cases_taste_and_touch\"><\/span>The content majorly revolves around the senses used by a person to understand the content such as sight, hearing, smell, and in some rare cases taste and touch.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Written_Content\"><\/span><b><strong>Written Content:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">Written content is a very broad category which can have multiple forms. For a PR professional would include media release, white paper, blogs and articles. It works best to provide detailed information.<\/p>\n<p style=\"font-weight: 400;\"><em>Related article:<a href=\"https:\/\/scoreindia.org\/blog\/six-ways-to-place-quality-content\/\"> How to place quality content<\/a>\u00a0<\/em><\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Imagery\"><\/span><b><strong>Imagery:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">This type of content is in trend nowadays. The attention span of a human is decreasing continuously, this makes sending across a message more challenging. For this imagery works well, especially on social media platforms. It includes stills, moving visuals and animations.<\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Sound\"><\/span><b><strong>Sound:<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">Sounds includes music, speeches, recordings, podcasts, and radio. This type of content is convenient while travelling and can be used for specific purposes. Podcasts are gaining popularity day by day.<\/p>\n<h4 style=\"font-weight: 400;\"><span class=\"ez-toc-section\" id=\"Graphics\"><\/span><b><strong>Graphics:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/strong><\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"font-weight: 400;\">Listicles, infographics and drawings are a part of graphic content. Graphic content focuses more on visual representation while being informative at the same time. Communications professionals can use this to make their content interesting and visually appealing.<\/p>\n<p style=\"font-weight: 400;\"><em><strong>As per popular beliefs now \u2018Content is the king.\u2019 So, let\u2019s focus on making it even more interesting and effective.<\/strong><\/em><\/p>\n<p style=\"font-weight: 400;\"><strong>-Sakshi Jain<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1253 lazyload\" data-src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-768x1152.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-50x75.jpg 50w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1253\" src=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-200x300.jpg 200w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-768x1152.jpg 768w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-683x1024.jpg 683w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-97x146.jpg 97w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-33x50.jpg 33w, https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2019\/10\/3V2A5699-1-50x75.jpg 50w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/noscript><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Sakshi Jain is a part of Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She holds a BA degree in Mass Communication from Prestige Insitiute of Management and Research, Indore. She has done a two month internship with Aim High Consulting, Bengaluru. Her interest in the field of communication and Public Relations comes from her love for reading, writing and meeting new people. She is always keen on learning new things. Apart from that she is in love with food, dance and cinema.<\/p>\n<p><em>This blog post originally appeared on Sakshi\u2019s\u00a0<a href=\"https:\/\/sakshijain2898.blogspot.com\/2019\/11\/types-of-content-pr-person-can-use.html\">Blog Page<\/a>:<\/em><\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[196,14,22,32,60,24],"class_list":["post-1616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-brand-communications","tag-content","tag-digital","tag-social-media","tag-storytelling","tag-writing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - 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