The global market for freelancers across industry verticals is worth $2-3 billion, of which India accounts for $1 billion<\/strong>, according to Truelancer data. It’s said that the global market has been growing at 14% a year<\/strong> for the past few years.<\/p>\n The Indian Public Relations landscape is continuously evolving<\/a> and digital media, technology has paved way for innovation and creativity in our communications approach. The new age PR or Social PR world<\/a>, has of course given rise to many new skills and techniques to keep pace with the evolving industry!<\/p>\n PR professionals with 10-20 years of experience<\/a>, either at the agency side\/corporate have literally been burnt out with old traditional ways of operating and clients want to focus on business goals, not just the press mentions anymore. A new, fresh talent pool is required at various levels to continuously meet client expectations.<\/p>\n A lot of agencies have started to outsource the work that require niche Social PR skills or get independent public relations consultants on board on contractual basis who can perhaps help the company save some $$ too! Of course, in the meantime, agencies are training to up skill their current employees to stay relevant in the industry and provide strategic 360 degrees communication counsel to their clients.<\/p>\n There is a huge gap between supply and demand of digital marketers in India. A recent article in Times of India<\/a> stated that the number of active candidates present for these roles is less than half the demand!<\/p>\n Will it be right to say that Independent public relations\u00a0is paving it’s way in the Indian market? <\/em><\/p>\n I believe, YES.<\/em><\/p>\n Soon enough in India, I foresee PR agencies\/businesses getting comfortable with virtual teams which makes easier to find and hire perfect PR talent even if it is outside the geo area.<\/p>\n Communications is multi-disciplined art and not restricted to only media relations. Social PR folks are required to fire on multiple fronts<\/strong> that includes content marketing, influencer marketing, social listening, storytelling, community management, measurement and engaging with all the stakeholders that resonate with the client<\/strong>.<\/p>\n The internet changed everything for PR. We could now go directly to the consumers, which means we have to master more channels for storytelling. While PR professionals are in the process of upskilling, the ones who have mastered new technologies and channels of communications, are much in demand by the agencies. I believe, a lot of PR \/ Marketing agencies will start teaming up with independent public relations pros to capture 360 business.<\/p>\n Globally, independent public relations\u00a0professionals like working for different agencies for various projects which help boost their learning curve as well as gives them the flexibility to work however they like and from wherever they want.<\/p>\n While there is a movement towards independent public relations, it will be interesting to see the network grow when independents start hiring other independent public relations professionals!<\/p>\n There is indeed a huge opportunity for independent public relations\u00a0ahead. Do you agree? I’d love to hear your thoughts in the comment section below.<\/p>\n To know more about this trend, read the – Ancita Satija\u00a0<\/strong><\/p>\n#<\/s>SocialPowWow<\/b><\/a> chat with Nicole Jordan<\/a>. https:\/\/<\/span>goo.gl\/zeWC8B<\/span>\u00a0<\/span><\/span><\/a><\/p>\n![\"Ancita](\"http:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/ancita-300x300.jpg\")