{"id":1813,"date":"2020-02-24T11:28:05","date_gmt":"2020-02-24T11:28:05","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=1813"},"modified":"2020-02-25T06:04:30","modified_gmt":"2020-02-25T06:04:30","slug":"how-to-prevent-customer-dissatisfaction","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/","title":{"rendered":"How To Prevent Customer Dissatisfaction? &#8211; 5 Communication Gaps"},"content":{"rendered":"<p>Customer is a King! This era is consumer-driven. Listening to what your customer wants then customising your products\/strategies is very important to create customer satisfaction, and further loyalty. Also, this is how\u00a0to prevent customer dissatisfaction broadly.<\/p>\n<p><span style=\"font-weight: 400;\">With increasing competition, your target audience has a lot of options to choose from hence you can not afford to dissatisfy them. Customer&#8217;s dissatisfaction happens when there is a gap between the expectation of an experience provided by the organisation.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/#Tips_on_how_to_prevent_customer_dissatisfaction_%E2%80%93_5_communication_gaps_that_one_which_you_should_keep_in_mind\" >Tips on how to prevent customer dissatisfaction &#8211; 5 communication gaps that one which you should keep in mind.<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/#Promotional_gap\" >Promotional gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/#The_understanding_gap\" >The understanding gap\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/#Procedure_gap\" >Procedure gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/#Behavioural_gap\" >Behavioural gap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/scoreindia.org\/blog\/how-to-prevent-customer-dissatisfaction\/#Perception_gap\" >Perception gap<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tips_on_how_to_prevent_customer_dissatisfaction_%E2%80%93_5_communication_gaps_that_one_which_you_should_keep_in_mind\"><\/span><span style=\"font-weight: 400;\">Tips on how to prevent customer dissatisfaction &#8211; 5 communication gaps that one which you should keep in mind.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Promotional_gap\"><\/span><span style=\"font-weight: 400;\">Promotional gap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Is a difference between services promised and services provided. So you shouldn&#8217;t over-promise anything just to attract your target audience. Promote\/advertise only what you can deliver.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_understanding_gap\"><\/span><span style=\"font-weight: 400;\">The understanding gap\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is an inadequate understanding of customers needs and priorities by the organisation. In this digital world, every brand should use data to gather insights into your target audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Procedure_gap\"><\/span><span style=\"font-weight: 400;\">Procedure gap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this gap, customers expectations are not translated into appropriate operating systems for example if the customer has to wait for long, may leave them dissatisfied or if the process to get access to the product\/service is complicated then you will lose out on your target audience.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Behavioural_gap\"><\/span><span style=\"font-weight: 400;\">Behavioural gap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The service provided by a brand is different from the promised service. Especially in the service sector, the behaviour of the staff is important in assuring customer satisfaction.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Perception_gap\"><\/span><span style=\"font-weight: 400;\">Perception gap<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In this gap, the level of service perceived by the customer differs from the service actually provided. It is essential to know that what customer perceives is a reality as their purchasing decisions are based on this. There is a difference between what business thought it is providing and what customers believe they have received.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So every brand should work toward reducing this gap and work towards having a Happy Customers!<\/span><\/p>\n<p>Related article:<a href=\"https:\/\/scoreindia.org\/blog\/10-tips-to-avoid-bad-client-servicing\/\">\u00a010 Tips to Avoid Becoming a Bad Customer Servicing Person<\/a><\/p>\n<p><em class=\"markup--em markup--p-em\">This blog is a part of insights on Public Relations shared by SCoRe. Know more about what we do to spread PR Knowledge:\u00a0<\/em><a class=\"markup--anchor markup--p-anchor\" href=\"http:\/\/www.scoreindia.org\/\" target=\"_blank\" rel=\"nofollow nofollow nofollow nofollow nofollow nofollow nofollow noopener noreferrer\" data-href=\"http:\/\/www.scoreindia.org\/\"><em class=\"markup--em markup--p-em\">www.scoreindia.org<\/em><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":1827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[61,27,6],"class_list":["post-1813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-communications","tag-marketing-communications","tag-public-relations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Prevent Customer Dissatisfaction? - 5 Communication Gaps<\/title>\n<meta name=\"description\" content=\"Tips on how to prevent customer dissatisfaction - 5 communication gaps that one which you should keep in mind. 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