{"id":202,"date":"2017-06-19T17:53:39","date_gmt":"2017-06-19T17:53:39","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=202"},"modified":"2024-06-26T04:52:20","modified_gmt":"2024-06-26T04:52:20","slug":"tips-crisis-communications-public-relations-amy-crasto","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/tips-crisis-communications-public-relations-amy-crasto\/","title":{"rendered":"11 Tips for Crisis Management!"},"content":{"rendered":"

Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation, its stakeholders, or the general public. Tackling a crisis can be very challenging and difficult most of the times.<\/p>\n

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Always remember there are three parts to a crisis:<\/p>\n

What is happening?<\/p>\n

What are you doing about it?<\/p>\n

If the key message is circulating in the media.<\/p>\n

If you are a budding PR professional and have newly joined the fraternity, these few tips will definitely be of use.<\/p>\n

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  1. Do Not Panic.<\/li>\n
  2. Any crisis has to be handled with utmost care or it may spin out of control.<\/li>\n
  3. When in a crisis, do not be aggressive or defensive. Just be honest and a decent human being!<\/li>\n
  4. You can only manage a crisis but not control it.<\/li>\n
  5. Always remember, media is a watchdog of society!<\/li>\n
  6. Keep in mind, when addressing the crisis, \u201csay it all and say it fast\u201d, especially for a big story or large crisis.<\/li>\n
  7. Try to find credibility.<\/li>\n
  8. While time is of essence, do not make a move without knowing all the facts.<\/li>\n
  9. Always send in a written statement, it works the best!<\/li>\n
  10. In a weak circumstance, it is sometimes better to send out a Press Release, giving out relevant information.<\/li>\n
  11. State your point of view in a compact fashion as the media will always support the underdog!<\/li>\n<\/ol>\n

    Bonus content!\u00a0<\/strong>Here\u00a0are some more tips from Brighton\u00a0Agency!<\/a><\/p>\n