{"id":2077,"date":"2020-05-26T10:52:18","date_gmt":"2020-05-26T10:52:18","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2077"},"modified":"2021-04-04T10:29:04","modified_gmt":"2021-04-04T10:29:04","slug":"masterclass-with-tuhina-pandey","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/","title":{"rendered":"Learning from Masterclass with Tuhina Pandey"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Past couple of months has been filled with learnings. We have heard great communications professionals from the fraternity talking about their experiences. On 23rd May, SCoRe hosted a masterclass with Tuhina Pandey, Communications Leader at IBM, India, and South Asia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">She has a diverse set of experience in Broadcast Journalism and Communications.<\/span><\/p>\n<p>She started the session with a quote that said \u201cWhat got you here will not take you any further.\u201d She stated that even without COVID, it is a new normal. She talked about the relationship between clients and PR agencies<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is a relationship that will lead to many sleepless nights. There is going to be heated arguments<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The PR agencies and the clients always have the tension because of the huge deadlines and expectations<\/span><\/li>\n<\/ul>\n<p><b>Expectations from clients perspective<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital-first attitude is important; putting a business filter to it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Strong network; knowing the editor and journalists well, being the last mile connectivity for the client and the media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Data journalism; expanding the universe and giving the new age media coverage.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Speed; people will value and respect you when you process quickly, speed matters.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Knowing your client\u2019s business well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be partners at both ends, don&#8217;t be an order taker.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">She also shared a few things that we should focus on when we are out there in the real world:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Hard Work\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be the content and research guru\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nose for news<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Digital Ninja<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">High learnability quotient\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Make your first time right, there are no second chances for the first impression<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attitude is everything<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">PR for PR<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some case studies were shared with us to give us a broad perspective on how brands should communicate in different scenarios. She mentioned that it is necessary to always go back to see the values of your organization. In times of crisis, if you have the clarity on what your brand stands for, the confusion will be nil.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The session was very informative, interesting, and interactive. Every week we learn something new from the leaders of the industry. The experiences that they share with us today will surely help us when we start working in the PR firms.\u00a0<\/span><\/p>\n<p><strong>&#8211;\u00a0Snigdha Parasrampuria<\/strong><\/p>\n<p>Related Article &#8211;\u00a0<a href=\"https:\/\/scoreindia.org\/blog\/learning-for-communications-professionals\/\">Learning\u00a0from Masterclass with Deepshikha Dharmaraj<\/a><\/p>\n<p><strong>Snigdha Parasrampuria<\/strong> is an alumna of the Class of 2020 of PG Programme in PR and Corporate Communications at SCoRe, Mumbai. She completed her winter internship with Genesis BCW, Mumbai.<\/p>\n<p>She was born in Kolkata. She has completed her bachelor\u2019s in Media Science. She also takes great interest in photography and dancing. She has 11 months of work experience in FICCI FLO. She is a believer, a selfless person always wanting to help those in need.<\/p>\n<p>She can be reached out on Twitter as\u00a0<a href=\"https:\/\/twitter.com\/snigdhaa288\">@snigdhaa288<\/a> and on LinkedIn as\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/snigdha-parasrampuria-738244146\/\">Snigdha Parasrampuria<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2077","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Learning from Masterclass with Tuhina Pandey at SCoRe<\/title>\n<meta name=\"description\" content=\"SCoRe hosted a masterclass with Tuhina Pandey, Communications Leader at IBM, India, and South Asia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Learning from Masterclass with Tuhina Pandey at SCoRe\" \/>\n<meta property=\"og:description\" content=\"SCoRe hosted a masterclass with Tuhina Pandey, Communications Leader at IBM, India, and South Asia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-26T10:52:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-04T10:29:04+00:00\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/\",\"name\":\"Learning from Masterclass with Tuhina Pandey at SCoRe\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"datePublished\":\"2020-05-26T10:52:18+00:00\",\"dateModified\":\"2021-04-04T10:29:04+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"SCoRe hosted a masterclass with Tuhina Pandey, Communications Leader at IBM, India, and South Asia.\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/masterclass-with-tuhina-pandey\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Learning from Masterclass with Tuhina Pandey\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media &amp; 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