{"id":208,"date":"2017-06-19T19:21:17","date_gmt":"2017-06-19T19:21:17","guid":{"rendered":"http:\/\/scoreindia.org\/blog\/?p=208"},"modified":"2023-11-21T06:28:54","modified_gmt":"2023-11-21T06:28:54","slug":"new-business-development-in-pr-radhika-nandwani","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/","title":{"rendered":"New Business Development in PR"},"content":{"rendered":"

Business Development (BD) is an integral part of any organisation and works more or less in a similar fashion everywhere. In some Public Relations firms, leads for new businesses are generally brought by the people heading the company or senior members. In others, there is a separate team that works on business development and their sole responsibility is to accomplish their targets.<\/p>\n

<\/p>\n

Whether you are a part of a specialised team or not, as a PR Professional you ought to understand the business of PR thoroughly to get new business. Having been a part of BD pitches I feel the following are important points to be kept in mind while targeting new businesses:<\/p>\n

    \n
  1. Know the company and the industry they are in:<\/strong><\/li>\n<\/ol>\n

    It is important for a PR firm to be well-versed with the industry of the company they are pitching for. For example, if they are pitching for a company like Monsanto, they should be well versed with the agricultural industry, Monsanto\u2019s competitors, latest news, upcoming products and technologies etc. This knowledge helps a PR firm understand what their existing strategy lacks, if at all, and how it can be improved.<\/p>\n

      \n
    1. Understand their objectives:<\/strong><\/li>\n<\/ol>\n

      A PR firm usually receives a brief from the client after which they make a sales pitch. It is critical that every member of the team pitching for a client reads and understand the objectives of the client in detail. If these are not well understood then one may prepare a pitch which does not support the future objectives of the client.<\/p>\n

        \n
      1. Bring fresh ideas to the table:<\/strong><\/li>\n<\/ol>\n

        In spite of being satisfied by their existing PR firms, a lot of companies look for new PR firms to bring freshness to their campaigns. Hence, it is very important that your pitch must portray new thinking. Even if the company does not eventually adopt those ideas, they will be happy to see that the minds are at work.<\/p>\n

          \n
        1. Build on existing ideas:<\/strong><\/li>\n<\/ol>\n

          One must not forget the work that has already been done by a brand. They should see how they can add value to the existing work. A lot of campaigns have the potential to be built upon and that aspect must be fully explored.<\/p>\n

            \n
          1. Add value: <\/strong><\/li>\n<\/ol>\n

            A firm must be able to showcase the additional value they can provide as communication partners. They must be able to depict how they will move the needle, and will not be mere mediums of passing information to the media. The PR pitch should showcase how their storytelling will build their client\u2019s brand.<\/p>\n

            If you think I have missed any point\/s with respect to new business development in our profession, then please include the same in the comments section below. I will be happy to update my blog with due credits.<\/p>\n

            – Radhika Nandwani<\/strong><\/p>\n

            \"after

            [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[34,6],"class_list":["post-208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-business-development","tag-public-relations"],"yoast_head":"\nNew Business Development in PR- SCoRe Blog<\/title>\n<meta name=\"description\" content=\"Read about Business Development and how leads for new businesses are generally brought by the people Company Heads\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Business Development in PR- SCoRe Blog\" \/>\n<meta property=\"og:description\" content=\"Read about Business Development and how leads for new businesses are generally brought by the people Company Heads\" \/>\n<meta property=\"og:url\" content=\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/\" \/>\n<meta property=\"og:site_name\" content=\"Public Relations Courses\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-19T19:21:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T06:28:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"360\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"SCoRe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@scoreind\" \/>\n<meta name=\"twitter:site\" content=\"@scoreind\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SCoRe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/\",\"url\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/\",\"name\":\"New Business Development in PR- SCoRe Blog\",\"isPartOf\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg\",\"datePublished\":\"2017-06-19T19:21:17+00:00\",\"dateModified\":\"2023-11-21T06:28:54+00:00\",\"author\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\"},\"description\":\"Read about Business Development and how leads for new businesses are generally brought by the people Company Heads\",\"breadcrumb\":{\"@id\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#primaryimage\",\"url\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg\",\"contentUrl\":\"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg\",\"width\":480,\"height\":360,\"caption\":\"Pitching to a prospective client is probably one of the most crucial aspects of public relations consulting functions. at score, india's top mass communications institute, india's best pr professionals take young students of media through the best tactics and strategy of business development\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/scoreindia.org\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Business Development in PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#website\",\"url\":\"https:\/\/scoreindia.org\/blog\/\",\"name\":\"Public Relations Courses\",\"description\":\"Public Relations Blog, Media & Mass Communications Institute in Mumbai\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/scoreindia.org\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370\",\"name\":\"SCoRe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g\",\"caption\":\"SCoRe\"},\"url\":\"https:\/\/scoreindia.org\/blog\/author\/twisha\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Business Development in PR- SCoRe Blog","description":"Read about Business Development and how leads for new businesses are generally brought by the people Company Heads","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/","og_locale":"en_GB","og_type":"article","og_title":"New Business Development in PR- SCoRe Blog","og_description":"Read about Business Development and how leads for new businesses are generally brought by the people Company Heads","og_url":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/","og_site_name":"Public Relations Courses","article_published_time":"2017-06-19T19:21:17+00:00","article_modified_time":"2023-11-21T06:28:54+00:00","og_image":[{"width":480,"height":360,"url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg","type":"image\/jpeg"}],"author":"SCoRe","twitter_card":"summary_large_image","twitter_creator":"@scoreind","twitter_site":"@scoreind","twitter_misc":{"Written by":"SCoRe","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/","url":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/","name":"New Business Development in PR- SCoRe Blog","isPartOf":{"@id":"https:\/\/scoreindia.org\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#primaryimage"},"image":{"@id":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#primaryimage"},"thumbnailUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg","datePublished":"2017-06-19T19:21:17+00:00","dateModified":"2023-11-21T06:28:54+00:00","author":{"@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370"},"description":"Read about Business Development and how leads for new businesses are generally brought by the people Company Heads","breadcrumb":{"@id":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#primaryimage","url":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg","contentUrl":"https:\/\/scoreindia.org\/blog\/wp-content\/uploads\/2017\/06\/life-is-a-pitch.jpg","width":480,"height":360,"caption":"Pitching to a prospective client is probably one of the most crucial aspects of public relations consulting functions. at score, india's top mass communications institute, india's best pr professionals take young students of media through the best tactics and strategy of business development"},{"@type":"BreadcrumbList","@id":"https:\/\/scoreindia.org\/blog\/new-business-development-in-pr-radhika-nandwani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/scoreindia.org\/blog\/"},{"@type":"ListItem","position":2,"name":"New Business Development in PR"}]},{"@type":"WebSite","@id":"https:\/\/scoreindia.org\/blog\/#website","url":"https:\/\/scoreindia.org\/blog\/","name":"Public Relations Courses","description":"Public Relations Blog, Media & Mass Communications Institute in Mumbai","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/scoreindia.org\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/5687d19e8df339524102bd5c694a0370","name":"SCoRe","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/scoreindia.org\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7c05bb12089306b3ab83dfaf862d8873?s=96&d=mm&r=g","caption":"SCoRe"},"url":"https:\/\/scoreindia.org\/blog\/author\/twisha\/"}]}},"_links":{"self":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/208"}],"collection":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":0,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media\/209"}],"wp:attachment":[{"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scoreindia.org\/blog\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}