{"id":2138,"date":"2020-06-22T09:08:21","date_gmt":"2020-06-22T09:08:21","guid":{"rendered":"https:\/\/scoreindia.org\/blog\/?p=2138"},"modified":"2024-08-13T08:29:46","modified_gmt":"2024-08-13T08:29:46","slug":"marketing-public-relations","status":"publish","type":"post","link":"https:\/\/scoreindia.org\/blog\/marketing-public-relations\/","title":{"rendered":"Marketing Public Relations: 5 benefits of MPR"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Thomas L. Harris and <\/span><span style=\"font-weight: 400;\">Patricia T. Whalen<\/span><span style=\"font-weight: 400;\"> have referred to public relations strategies and tactics that are used to achieve marketing objectives as Marketing Public Relations (MPR) in their book <\/span><a href=\"https:\/\/www.goodreads.com\/book\/show\/767863.The_Marketer_s_Guide_to_Public_Relations_in_the_21st_Century\"><span style=\"font-weight: 400;\">The Marketer&#8217;s Guide to Public Relations in the 21st Century<\/span><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/scoreindia.org\/blog\/marketing-public-relations\/#Table_of_Contents\" >Table of Contents<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/scoreindia.org\/blog\/marketing-public-relations\/#Why_do_we_need_Marketing_Public_Relations_in_todays_world\" >Why do we need Marketing Public Relations in today&#8217;s world?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/scoreindia.org\/blog\/marketing-public-relations\/#What_are_the_5_benefits_of_Marketing_Public_Relations_MPR\" >What are the 5 benefits of Marketing Public Relations (MPR)?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"Table_of_Contents\"><\/span>Table of Contents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>What is meant by Marketing Public Relations?<\/li>\n<li>What are the similarities between Marketing and Public Relations?<\/li>\n<li>Does Marketing Communications and Public Relations go together?<\/li>\n<li>What are the challenges of Marketing Public Relations?<\/li>\n<\/ul>\n<h1><span class=\"ez-toc-section\" id=\"Why_do_we_need_Marketing_Public_Relations_in_todays_world\"><\/span>Why do we need Marketing Public Relations in today&#8217;s world?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Marketing objectives that may be aided by public relations activities include creating awareness, giving customers a reason to buy, facilitated communications, educating customers, building trust and building relations with stakeholders. So I feel Marketing Public Relations adds value to the integrated marketing program in a number of ways.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_5_benefits_of_Marketing_Public_Relations_MPR\"><\/span><strong>What are the 5 benefits of Marketing Public Relations (MPR)?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>1. It is cost effective way to achieve the marketing objective<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As PR activity also means earned media activity, the cost invested in comparison to advertising or other marketing activities is very minimal. PR activities are done to gain media attention and so it is cost effective.<\/span><\/p>\n<p><strong>2. It achieves credibility<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Since PR is not a paid activity, it is all talking about the facts of the products\/services by media or influencers (In case of social media) or consumers themselves; it builds more credibility and trust about the product or services.<\/span><\/p>\n<p><strong>3. It is a highly targeted way to conduct PR<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">PR follows the management function whereas MPR follows the marketing function. So these PR activities are highly focused to achieve the marketing objective. This ease up in building the PR strategies keeping a single goal in mind.<\/span><\/p>\n<p><em>Related Article &#8211;\u00a0<a href=\"https:\/\/scoreindia.org\/blog\/5-reasons-always-integrate-marketing-pr-strategies\/\">Integrate Your Marketing and PR Strategies<\/a><\/em><\/p>\n<p><strong>4. It breaks through the clutter<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">With so many social media, digital news media, and traditional media platforms available for information, your advertising has high chance of losing the attention of the target audience in this clutter. PR news form a very focused, informative and reliable piece of content that can quickly get picked up by the target audience<\/span><\/p>\n<p><strong>5. It supports marketing programme<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">MPR is very focused driven PR, hence it supports other marketing communication tools to spread out the main key message. It also complements other marketing activities. For example &#8211; It helps to create awareness about the marketing event and then its outcome, awareness about the product\/service benefits, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">MPR has some challenges too which you should keep in mind so that you are well prepared during the crisis in the process<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is a lack of control over media<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Media time and space is not guaranteed<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">There is no standard effectiveness measurement method<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">So I believe PR is a very broad concept and it goes beyond marketing. It can hence be done keeping in mind a very focused objective to achieve a very specific goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Happy Marketing!<\/span><\/p>\n<p><strong>&#8211; Shreya Doshi<\/strong><\/p>\n<p>Shreya is currently part\u00a0of a Marketing team at School of COmmunication and REputation, Mumbai (SCoRe). She has completed her Masters in Marketing and Advertising from Mumbai Educational Trust (MET) University. She believes that learning should never stop in life. Hence, learning something new every day is her moto. She loves to travel, enjoys the thrill while performing adventure sports, music and dance takes her to a different world.<\/p>\n<p>She can be reached on\u00a0<a href=\"https:\/\/twitter.com\/shreyaddoshi\">Twitter<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/shreya-doshi-b4560879\/\">LinkedIn\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Marketing Public Relations?: 5 benefits of 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